The world's largest 'Symphony' versus a host of new brands in the Indian air cooler market! - Bonafide Research

Before some years, Symphony Limited, Bajaj, Kenstar and Usha International were the only few organized players in the air cooler market of India. But today, there are a host of players which have entered the category including Maharaja, Ram Cooler, Khaitan, Voltas, Blue Star, Havells, Orient, Marc, Crompton Greaves, Vego, McCoy, Cello, Hindware and Videocon among others. Air cooler market is seeing increased competition with the entry of many new companies.

By Anita Patil, Assistant Manager at Bonafide Research

Earlier there were very few branded players in the air cooler market of India due to low demand for the product. As the demand started roaring and Symphony's business turned big, at least 10 to 15 new brands entered into this category. All these new entrants are helping the organized market to expand. The market has been also driven by the regular launches of new models by new players with focus on product aesthetics and shift from metal body to plastic body. Kenstar is trying to customise its air coolers to suit requirements of different regions in India. The company is also keeping its distribution strategy different for each region. Voltas, a Tata group firm, is certain of giving a tough competition to established players - especially the market leader Symphony. Maharaja Whiteline brand of Groupe SEB is putting a high priority on new products with innovative features. Traditional air-conditioner makers like Blue Star and Voltas have also jumped into the segment. Symphony is taking this intense competition into consideration and has also made its communication stand large enough. But it seems like the company is currently focusing on its overseas sales and wants to equalize it with the domestic ones. This may hold its position of world's largest air cooler company but the brand's domestic dominance may come under threat.

According to recently published report of Bonafide Research, 'India Evaporative Air Cooler Market Outlook, 2022' , the organized air cooler industry has crossed a market size of Rs. 2,000 crore in India whereas the rest is still unorganised. Organized air cooler market is set to grow profoundly in the next five years, thus lowering the share of unorganized/ local manufacturers. The demand will be majorly fuelled by growing sales in tier II and III cities, which are reluctant to buy high cost air conditioners for towering electricity bills. The industry is seeing entry of new players, thus intensifying the competition with existing players like Symphony, Usha International, Kenstar, Bajaj and Maharaja.

RISE OF THE MARKET LEADER - SYMPHONY

After a strategic acquisition of an air cooler company called Impco in North America, Symphony become a global leader and gained the title of world's largest air cooler company. Its presence is spread across 60 countries and leads the organized air cooler market of India. Apart from leveraging Impco's established relationship with large store formats, the company also commenced the export of residential plastic air coolers to North America. Impco sells these air coolers in North, South and Latin American markets. Moreover, Symphony appointed a country manager for Russia, which saw a spurt in demand for air coolers in the last few years. In Mexico, it undertook an extensive brand building exercise through TV and print ad campaign. In 2015, Symphony again acquired Munters Keruilai Air Treatment Equipment (Guangdong) Co. Ltd (MKE), a company producing air coolers under the brand Keruilai in China.

All these activities across the globe show that Symphony has today successfully transformed a business disadvantage into a potential opportunity. By focusing on sales across the world, the company has reduced the dependence on seasonality, which usually comes with the air cooler business. Currently, Symphony has in all 56 models of air coolers in the residential segment, 5 models each in the commercial and heavy duty central air cooling range and 6 models in packaged air cooler segment. The company claims to have 8 patents to its name along with 7 copyrights, 49 registered designs, 108 trademarks and a global R&D centre recognised by the Government.

EXPANSION OF PRODUCT PORTFOLIO

In early 2017, Symphony launched its 'Touch Range'. This range of air coolers come with i-Pure technology and other features such as digital touch screen, voice assist, mosquito repellent, six high efficiency cooling pads covering all the four sides, removable water tank, cassette-type removable pads for easy maintenance, double blower for powerful air throw, electronic humidity control and full function remote. The i-PURE technology has PM2.5 wash filter, bacteria filter, allergy filter and smell & dust filter for delivering cool and pure air, both at the same time. The range has five models from 20 litres to 110 litres for cooling areas up to 600 square feet.

In May 2017, Orient Electric also launched a range of new air coolers in the segment of personal, window, tower, desert and slim desert air coolers. The company has entered into a strategic partnership with Airtek International, which is a global market leader in home comfort and energy efficient products. All orient air coolers come with a certification by Intertek - an internationally acclaimed UK based certification agency. Orient Electric is now focusing to make air coolers available in newer towns through modern retail, e-commerce portals and company brand stores with a strong service network.

MAJOR COMPANIES

Major companies operating in the evaporative air cooler market of India are Symphony Limited, Crompton Greaves Consumer Electricals Ltd., Canbara Industries Private Limited, Ram Coolers, Groupe SEB India Private Limited, Vego Home Science Private Limited, Orient Electric Limited, Hindustan Sanitaryware and Industries Limited, Usha International Limited, Wim Plast Limited, Marc Enterprises Private Limited, KAIL Limited, Khaitan Electricals Limited, Voltas Limited and Bajaj Electricals Limited.

Report: India Evaporative Air Cooler Market Outlook, 2022

Base Year: 2016

Estimated Year: 2017

Forecast Year: 2022

Pages: 130, Figures: 35, Tables: 21

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"It's Just Not Your Business" - Appliance & Lighting Manufacturers to Personal Care Majors: Bonafide Research

"It's Just Not Your Business" - Appliance & Lighting Manufacturers to Personal Care Majors: Bonafide Research

In India, there is clearly a trend of major appliance and lighting manufacturers entering the personal grooming space, with Havells and Syska being the latest one. Going forward, many such players may enter the industry as they have an upper hand due to their brand presence and strong distribution channels. Indian market is currently been flooded with many domestic and international brands offering a range of personal grooming products.

By Anita Patil, Assistant Manager at Bonafide Research

As per Ministry of Statistics and Programme Implementation - Government of India, 34.8% of total population was in the age group of 15-34 years in the year 2011. According to various estimates, it is expected that the average age of an Indian will be 29 years by 2020, as compared to 37 years for China and 48 years for Japan. With growing young population in India and rising disposable income, the focus on outer appearance have augmented a lot in the corporate as well as personal lives. Indian youth, both of urban and rural areas, are now conscious about how they look & feel - a development which has helped to boost the demand for personal care appliance in the last two to three years. Moreover, rising prices for saloon services across the country have made the shift faster as Indian youths prefer self-grooming to save on money.

According to recently published report of Bonafide Research 'India Personal Care Appliances Market Outlook, 2021' the market for personal care/ grooming appliances is dominated by brands like Philips and Panasonic commanding a share of more than 50% altogether. Philips and Panasonic are the major players at the higher-end whereas a host of Chinese brands dominate the price sensitive lower-end segment. There are very less organised players in the Indian grooming appliance market which clearly showcases a huge opportunity. Personal grooming has the potential to deliver high margins without any specific entry barriers, resulting into an evident opportunity for new entrants. Also, Indian men and women are looking for simple & convenient solutions to cut down their frequent trips to salon and parlours.

HAVELLS - THE LASTEST NEW ENTRANT

Early this year, electrical equipments manufacturer Havells India Limited entered into personal grooming category with the launch of products like beard trimmers, electric shavers, hair straightener, grooming kit that includes precision nose & ear hair trimmer, dryers and bikini trimmers among others. The company has also launched baby hair clippers and eyes baby care sector next. All of these products will be imported from countries like Hong Kong, China, Indonesia, etc. and will come in the price range of Rs. 1,000 to Rs. 7,200. The products are now available across different multi-brand retail stores, pharmaceuticals and cosmetics shops, along with 400 exclusive 'Havells Galaxy' stores. Apart from this, Havells India would also be selling the entire range through online e-commerce platforms. Brand Havells has a good recall value among Indian consumers due to its electrical and consumer goods sold in the market over last many years. Havells has tried to use this image for targeting today’s youth; for whom the company did not had any specific products till now. As youngsters are the major drivers for personal grooming appliances category, the company will be able to connect more with young consumers with these new launches.

SYSKA ENTRY

Syska, which is popular for its LED lighting products, also entered the personal grooming category earlier this year. The company launched 30 beauty and grooming products for both men and women that includes shavers, trimmers, clippers, hair straightener, dryers, epilators, curlers and electronic exfoliators. This is a diversification strategy for brand Syska; wherein Bollywood celebrities like Sushant Singh Rajput and Tamannaah Bhatia have been roped as the new face for personal care appliances. The company has a plan to spend approximately Rs. 100 crore on marketing and communication. Apart from these aggressive marketing plans, Syska will also leverage its existing distribution channels for sale. As of now, LED segment accounts for around 70% of the revenue in the company whereas the rest is earned through mobile accessories and mobile insurance. Personal care category is expected to contribute around 20% to its revenue in the near future. The entire product range is currently being imported from Korea and China.

Report: India Personal Care Appliances Market Outlook, 2021

Base Year: 2015

Estimated Year: 2016

Forecast Year: 2021

Pages: 100, Figures: 31, Tables: 20

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Steven Thomas – Sales & Marketing Manager

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HUL’s Comfort Fabric Conditioner Focuses on the Need for Gender Sensitivity : Bonafide Research

The latest campaign from Hindustan Unilever’s for Comfort – ‘Chota Step, Badi Baat’ - looks to drive home the message that both boys and girls should be associated with doing laundry.

In the ad, a mother notices that her children are conditioned to think that laundry is something that only her daughter will have to learn. She astutely changes this mindset by getting her son involved in the washing process, thus demonstrating that it is equally important for both the son and daughter to learn this chore. The campaign seeks to lead by example and make an impactful change in the future.  Comfort fabric conditioners continued to lead market development with sustained high growth. However Fabric conditioners contribute very less to the fabric care market but represent one of the fastest growing market segments.

According to recently published report of Bonafide Research, India Fabric Care Market Outlook, 2021 the overall market for fabric care is growing at 10% CAGR respectively. The market is further expected to grow rapidly in the next five years. Fabric care is broadly divided into two segments namely fabric whiteners and fabric conditioners. Fabric whiteners dominate market revenues whereas fabric conditioners have less contribution to the overall fabric care industry. Previously, Indian consumers were hesitant to use fabric conditioners along with detergents as it was not viewed as need. But with growing awareness people are now currently moving to conditioners for their delicate clothes. fabric conditioner infuse the clothes with a fresh scent and it makes clothes soft. There are additional benefits using fabric conditioner as it reduces the static clinginess of your clothes; and can also help fabric dry quicker; and make clothes easier to iron. Ezee and Genteel from Godrej, Vanish from Reckitt Benckiser, Comfort from HUL, Safewash from Wipro, Bambi from Dabur and Revive from Marico are the major brands operating in this category.

Fabric whiteners, which are classified as 'laundry aids,' complement the use of detergents by making clothes whiter. Fabric whiteners can be further classified as bleaches and blues. Bleaches whiten and brighten fabrics and help remove stubborn stains by converting the dirt into colourless, soluble particles that can be easily removed by detergent. Jyothy Laboratories is the prominent brand in the fabric whitener market, along with Rin (HUL) and Robin Blue (Reckitt Benckiser). The popularity of blues in India is rooted in the country's societal system and cultural values. The cleanliness of clothes has traditionally been regarded as an indicator of the efficiency of the housekeeper, that is, the lady of the house. Consequently, most of the detergents in the country were sold on the 'our product washes the whitest' platform.

A majority of the detergent and washing soap advertisements emphasized whiteness and featured literally 'shining' white clothes as a symbol of the housewife's prowess. Fabric whiteners have become more popular in rural areas and are registering more growth as compared to urban as urban consumers are now upgrading to premium detergents which do not require any additional whitener. Hence, rural market will be the next focus of fabric whitening manufacturers in the forecast period.

Major companies operating in the fabric care market of India are Hindustan Unilever Limited, Jyothy Laboratories Limited, Godrej Consumer Products Limited, Reckitt Benckiser (India) Limited, Marico Limited, Wipro Consumer Care and Lighting Limited., Pidilite Industries Limited and Dabur India Limited.

Report: India Fabric Care Market Outlook, 2021

Base Year: 2015, Estimated Year: 2016, Forecast Year: 2021

Pages: 73, Figures: 15, Tables: 19

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Even with 28% GST on electric fans, players are betting high on energy efficient and premium fans with continuous innovation: Bonafide Research

Bonafide Research

According to the Indian Fan Manufacturer’s Association (IFMA) and various industry players, electric fans which are under 28% GST bracket along with air conditioners are not a luxury item but an essential commodity and a poor man’s item. The IFMA has been proposing a reduction in the slab rate at 12 per cent bracket which includes items such as bicycles and mobile phones. Competition is very stiff in the Indian fan market and the industry operates on thin margins. Post-GST, price hike may become unavoidable. However, demand for energy-efficient and premium/ decorative fans will be less impacted than the demand for mass/ economy fans.

By Anita Patil, Assistant Manager at Bonafide Research

The GST Act was passed in the Lok Sabha on 29th March, 2017, and came into effect from 1st July, 2017. Goods & Services Tax Law in India is a comprehensive, multi-stage, destination-based tax that will be levied on every value addition. The tax rate under GST are set at 0%, 5%, 12%, 18% and 28% for various goods and services, and almost 50% of goods & services comes under 18% tax rate. Electric fans of all types are in the tax slab of 28%, along with air conditioners. Before this, taxes on fans already came to about 25 to 26 per cent, which itself was too high. Under GST, fans have been kept in the same luxury bracket as air conditioner which is very unfair according to IFMA and industry players. The Indian Fan Manufacturer’s Association (IFMA) has also made a representation to Union Finance Minister Arun Jaitely and to the GST Council to reconsider the new tax rate for fans.

According to recently published report of Bonafide Research “India Electric Fan Market Outlook, 2022”, the branded (organised) fan market is around Rs. 6000 crore and includes big names like Usha, Bajaj, Crompton, Havells, Orient, Anchor, Ortem, Surya, Luminious, Polar, Anchor, among others. However, the unorganized fan market is also very large and there are hundreds of fan manufacturers in the unorganised sector. If the GST slab rate is brought down then it will help these local companies to enter the organised sector. According to IFMA, a lower tax regime will help incentivise the unorganised players to come on-board in the formal system.

NEW PLAYERS ENTERING THE INDIAN FAN INDUSTRY

There are also new players entering into the electric fan market after smelling the huge opportunity that the category provides. Water heater manufacturer Venus Home Appliances launched 65 products in the fan segment, including ceiling, table, pedestal, wall and exhaust fans across the country in March 2017. The products’ price ranges from Rs.1,500 to Rs. 2,500. With a distribution network of 4000 dealers, 170 service centre and 13 offices, the company plans to add more dealers and service centres to its network for accomplishing its target of 5 per cent market share by 2020. Venus Home Appliances plans to invest Rs. 7 crore in promotion and branding activities and expects to end the year with revenue of Rs. 145 crore.

Japan-based Hayashi Electric also entered into country's regular and premium electric fan market in the year 2016. The company has plans to sell around 5 lakh units over the next three years by way of setting up its own manufacturing unit, which would act as a hub to meet the domestic as well as export demand. Till then, it would import fans from its China and Taiwan plants. Last year, Hayashi Electric launched 12 models of regular fan priced from Rs 1,200 onwards and 15 models of super-premium luxury fans priced around Rs 1.5 lakh each. The company's main target is the premium segment and it expects 60% of sales volume from the premium products. Hayashi, which has been in business for more than 15 years, sells its products in 14 countries.

INNOVATION HELPING PLAYERS TO DEMAND PREMIUM PRICE

Atomberg Technologies, founded by IIT Grads, launched Gorilla fans which work in a wide voltage range of 110-285V and has a life expectancy of around 20-25 years. The fans come with sleep timers, similar to air conditioners, and the remote control enables customers to do away with the regulators. Gorilla fans are designed in a way that they reduce the power consumption by more than 65 per cent, which can be more affordable for many families in India. Their innovation won the Atomberg team a global award by UNIDO (United Nations) in the category of Energy Efficiency for 2016-2017 and a million-dollar funding in 2016.The company sells through online as well as modern retail channels in India. Initially, they are targeting the urban consumers as demand for energy efficient solutions are high in metro and tier-I cities. The company’s corporate clients include Infosys, ITC, Aditya Birla Group, Hyatt Hotels, Indian Railways, IIT Bombay, IIIT Hyderabad, IDFC, Tata Power etc.

SWELLING ROLE OF E-COMMERCE IN FAN MARKET

E-commerce is slated to become a significant channel in India, yielding a considerable percentage of revenues for consumer durable manufacturers. Almost all the players have increased their product availability on the country's popular e-commerce platforms to augment their brand awareness. Usha International Ltd., which has strong offline distribution channel since years, now plans to increase its penetration and brand visibility by way of wider product display through comparatively new channels like e-commerce and modern retail. According to the company, e-commerce is the newest with increasing consumer base of online users. The company has tied up with online platforms like Amazon, Flipkart, Pepperfry and Snapdeal for marketing of its products online. Usha's new product portfolio includes its key models, E-series fans (the automotive inspired fans), Compacto Tower fans, premium decor fans, the very famous kid's category fans and many more. It also offers 5-star energy efficient fans with a line-up of about 15 models. Its product range starts with a price point of Rs. 1500 and goes upto Rs. 40,000. The company, which posted a turnover of Rs. 1000 crore in 2016-17, is now expecting to contribute Rs. 100 crore to the topline.

MAJOR COMPANIES

Major companies operating in the electric fan market of India are Crompton Greaves Consumer Electricals Ltd., Usha International Ltd., Orient Electric Limited, Havells India Limited, Bajaj Electricals Limited, Khaitan Electricals Limited, Surya Roshni Limited, Anchor Electricals Pvt. Ltd., Polar Industries Ltd. and Luminous Power Technologies Limited.

Report: India Electric Fan Market Outlook, 2022

Base Year: 2016

Estimated Year: 2017

Forecast Year: 2022

Pages: 100, Figures: 44, Tables: 25

If DHL's plan of introducing drone, Parcelcopter gets accomplished in India, then other E-commerce logistics players will find it difficult to sustain in the market: Bonafide Research

DHL through its Subsidiary Blue Dart Express is investing USD 75 million to strengthen its operation to meet the fast growing demand of E-commerce logistics services in India. This investment will go into the expansion of its air hubs in Delhi and Mumbai, which are part of its network of 13 air hubs in India.

 According to Recent published Report of Bonafide Research "India E-Commerce Logistics MarketOutlook, 2022" Major Giant, DHL is planning to introduce its newly developed drone, Parcelcopter  for last mile delivery services in India after getting necessary clearance. Indian clients will see a Blue Dart DHL parcelcopter or drone flying around anytime soon. Company has successfully completed its trial run in Germany.     

DHL e-commerce has been making sustained investments and innovative solutions in India over the years through Blue Dart Express. In 2015, it launched Parcel Locker in Gurgaon to enable more choice and convenience for consumers to collect their shipments. Other innovations include Smart Trucks, which uses technology to help vehicles overcome in urban logistics challenges and mobile wallets to offer secure and streamlined cash on delivery solutions convenient transactions for e-commerce consumers.

In current scenario Ecommerce focus LSPs are doing better than traditional LSPs except Blue Dart DHL. Blue Dart is a leader in express and integrated transportation, distribution and logistics space.  It has recognised the far reaching scope of e-tailing and has invested heavily in technology and infrastructure to create differentiated delivery services, quality services and customised solutions for clients. On other side, e-commerce focus LSPs such as Delhivery, E-com Express, Holisol and others are more keen, innovative and nimble than their traditional counterparts but are still building their capabilities. These players have been improving their operating assets by adding fleet of commercial vehicles, and franchise networks etc. Investment in E-commerce focus LSPs by global investors has to be bigger assets for the companies. This funding is essential to increase best last mile reach in the country and servicing the maximum number of pin codes, serviceability and coverage which is biggest challenges for these E-commerce focus LSPs. It is expected that optimistic traditional player FedEx will come up with more innovative strategy in upcoming years          

Recently, India aviation ministry has proposed a policy to allow commercial use of these unmanned aerial vehicles (Drone). The draft policy classified drones into five segments on the basis of weight from 250 grams to over 150 kilograms for commercial use; most of these will have to be registered with the aviation regulator. According to the aviation ministry plans, Drone in nano category - weighing up to 250 grams and those operated by government agencies would not require permit.

Category of Drone	Weight
NANO	250 grams
MICRO	250 grams to 2 kg
MINI	2 kg to 25 kg
SMALL	25 kg to 150 kg
LARGE	over 150 kg

Amazon e-commerce giant Amazon has already designed a system and filed a patent application in India for exclusive rights on multi-scale fiducially. Prime air using drones to deliver packages to customers within 30 minutes of placing an order. On other side, Google and other tech giants are also working on drone technologies to expand its utility. The scenario in E-commerce Logistics and market will be changed in future as drone will be used for parcel delivery. Funding E-commerce logistics platform E-com express and Delhivery have chance to adopt new technologies and implement the technological changes in parcel delivery to compete with traditional logistics players. If E-commerce focuses LSPs and other traditional LSPs, not edge in this range will lose market share in E-commerce logistics market in future.

Major Traditional LSPs: - Blue Dart, Gati, India Post, FedEx, Safexpress etc `

Major E-commerce Focused LSPs: - Delhivery, E-com Express, holisol Logistics etc

Captive logistics arms: Ekart, GoJavas, Amazon Transportation etc

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SBI diversify its portfolio by extending loans in Solar Rooftop Projects

As per the International Energy Agency, India is relied upon to dramatically increase its current inexhaustible power limit by 2022.The nation's biggest loan specialist, has consented to broaden $357 millions worth of credit to seven organizations including Tata Power Renewable Energy, the Adani Group, JSW Energy, Hero Solar Energy and Hinduja Group's Hinduja Renewables for sun oriented power age, as a component of India's driven objective of achieving 100 gigawatts of solar enegy generation by 2022 and to diversify its portfolio, with an extraordinary concentrate on the sustainable power source division after a few petroleum product ventures it had helped back turned sour.. The bank is one of India's greatest loan specialists to the power segment. This regardless of the bank putting around 110.75 billion rupees of credits on its "watch list" of potential issue advances.

Lightsource Renewable Energy is banding together with UK Climate Investments to support the advancement, securing and responsibility for to 300MW of sun based undertakings in India.

The accomplices will target greenfield advancement and the obtaining of operational activities.

The principal office is a 60MW photovoltaic plant in Maharashtra, for which money related close has additionally been come to. The venture will contain 200,000 ground-mounted sunlight based boards crosswise over 97 hectares, with UK Climate Investments giving 49% of the value to development.

Then again, soon India will have floating power plants which can take care of the issue of necessity of tremendous land for establishment of solar plant. Two gliding sun oriented PV ventures, each having 10 megawatts of limit, will be set up in the conditions of Andhra Pradesh and Kerala. Each undertaking is relied upon to involve a speculation of Rs 70 crores ($10.7 million) and will be supported by World Bank. Both these activities will be executed either by the individual state governments or Solar Energy Corporation of India (SECI).

According to recently published report of Bonafide Research, "IndiaSolar Photovoltaic Market Outlook, 2022", a latest trend that has set its foot in the Indian market is the increasing demand for residential rooftop solar plant. For the substantial scale utility solar power plants, venture trackers are as yet keeping up their stand that there are enormous speculators wagering on India's sustainable power source division yet are perched going back and forth anticipating lucidity on strategy (GST). The JNNSM focus, starting at now appears to be unattainable however may get accomplished just if satisfactory capital and required foundation is obtained each year. The objective would have looked more sensible if just the departure foundation was set up. The goal-oriented 'Environmentally friendly power Energy Corridors' task conceived in 2011 as an option transmission arrange has been a non-starter with no real lines being manufactured or offered out. It's just now that the legislature has chosen to 'designate' state-possessed Power Grid Corporation to manufacture it with help from the states.

Power Grid Corporation, which designed and calculated total expenditure five years ago, is five-fold now with targets being revised in the same quantum. Amid all this, the point being ignored is that renewable energy like solar is an alternating power source and grid-connected solar energy would need the same amount of conventional energy as balancing power. Thus, there is equivalent coal or gas based capacity that needs to be built or fired along with solar energy. NTPC, for instance, can bundle thermal power and solar energy and sell at some average rate but then the bundling and the sale would also face tariff challenges. Solar power is priced at average Rs 6-8 a unit and bundled power would be Rs 3.5-4.0 a unit. Also, there are no buyers for expensive power. The financially stressed state utilities are not willing to buy even conventional power at Rs 3 a unit. The historic drop of price for solar power to around Rs 2.5 is actually scaring away investors. Moreover, there is an absence of financing options and the biggest financial challenge faced by developers has been access to low-cost finance. While developers using imported components and cheaper EXIM Bank loans (10 per cent interest for 18 years) have prospered but those using indigenously manufactured equipment have had to avail costlier loans (13 per cent for 10 years). This has diminished the confidence among the investor community.

Major companies operating in the solar photovoltaic market of India are Vikram Solar Private Limited, Waaree Energies Limited, Tata Power Solar System Limited, Moser Bear Solar Limited, XL Energy Limited, Alpex Exports Private Limited, Renewsys India Private Limited, Emvee Photovoltaics Power Private Limited, Lanco Solar Private Limited and Saatvik Green Energy Private Limited.

Domestic frozen prawns market is set to get fragmented with the entry of ITC and other frozen food players: Bonafide Research

Domestic frozen prawns market is currently driven by IFB Agro and West Coast Fine Foods. The market is now set to get fragmented with the tobacco giant ITC Limited entering in the category with its brand ITC Masterchef. Moreover, with the rising demand for seafood in the country, existing frozen food players are expected to enter the frozen prawn's category in near future to expand their product portfolio in the frozen foods market.

India, as a country, provides an excellent opportunity for cultivation of various types of marine species. Also, India is rapidly emerging as a major aquaculture destination. The country has a century-old history of fishing farming, both along the coast as well as inland. As the world's leading exporter of frozen shrimps/ prawns, India for a long time has been the preferred choice for importers across the globe, particularly US, Japan and Vietnam. The demand for healthy convenience seafood has increased in the recent years as it requires minimum time for washing, peeling, and cutting. The rising disposable incomes have increased the purchasing power of the consumers towards frozen seafood. India is now one of the world's fastest growing markets for packaged processed fish and seafood, a category that includes frozen and canned products.

According to recently published report of Bonafide Research "India Frozen Prawns Market Overview, 2017-2020" frozen prawns is the fastest growing category in the frozen seafood market due to its huge demand in overseas countries. Due to geographical advantage, India has various species in prawns (shrimps) which are found in the coastal regions. Domestic frozen prawns market is driven by players like IFB agro, Forstar, West Coast Fine Foods, Gadre, Al Kabeer and Innovative Foods (Sumeru) who hold majority of the market share with multiple products in the market. All of their products are available in retail as well as HoReCa channels. Packaging of frozen prawns usually comes in 200 gram to 600 gram with price ranging between Rs. 180 to Rs. 450. Modernization of daily life has sought products that are easy to procure yet to do not comprise on quality. Fast paced lifestyle in metro and urban cities has made difficult for consumers to prepare or find good seafood which offers freshness and taste. As a result of which, people are moving towards frozen variants.

In June 2017, ITC Limited rolled out new products in the frozen prawns segment with its brand 'ITC Masterchef'. The company is currently targeting northern and central part of India. ITC has started the sale of products from top 200 retail outlets in India including modern retail chains in each city. It is also looking to sell its frozen prawns to restaurants and non-ITC hotels. Players who are dominant in the frozen prawn's category will face tough competition from ITC in coming years. Rising demand of frozen food, advancement in freezing technology and cold chain logistics has supported the sales of frozen seafood in the country. This is expected to increase the chances for entrance of new players like McCain Food Limited, Tyson Food, Amy's Kitchen etc. in the frozen prawn's category to expand their frozen food portfolio.

Major players operating in the frozen prawns market of India are Al Kabeer Exports Private Limited, Gadre Marine Export Private Limited, IFB Agro Industries Limited, Innovative Foods Limited and West Coast Fine Foods (India) Private Limited.

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Nothing compares to the simple pleasure of riding a bike - John F Kennedy

To be fit and solid you should be physically dynamic. Consistent physical action can help shield you from genuine maladies, for example, stoutness, coronary illness, growth, dysfunctional behavior, diabetes and joint pain. Riding your bike frequently is a standout amongst other approaches to diminish your danger of medical issues related with an inactive way of life.

Cycling is a sound, low-affect practice that can be delighted in by individuals of any age, from youthful youngsters to more seasoned grown-ups. It is likewise fun, shoddy and useful for the earth.
Riding to work or the shops is a standout amongst the most time-effective approaches to join normal exercise with your regular schedule. An expected one billion individuals ride bikes each day – for transport, amusement and sport.

What Is Cycling?

The idea of cycling was developed by Baron Karl von Drais, in the year 1817. What he concocted wasn't precisely the bike which we know and utilize. He really concocted the strolling machine that helped him to stroll in the regal gardens speedier. This gadget had wheels, yet didn't have any apparatuses, chains, and hawks. Additionally, it advanced by pushing his feet against the ground. The main bikes were fabricated totally extraordinary and were not so agreeable as now. With a change in this innovation, this rough gadget was in the long run changed into the advanced bike.
In the beneath timetable, 

## SOME FUN FACTS

I have selected what I thought to be the greatest, most intriguing parts of the bike's history to give you some thought of what they've been, so you can be appropriately astonished by what they are presently.


·         1817—Draisienne or the "Running Machine": Invented by Barn Karl von Drais, Germany; This machine was less like a bicycle, in the modern sense of the word. It did have a typical bicycle frame and two wheels, but it was propelled by walking (apparently the bicycle allowed more of a gliding walk), as opposed to peddling.
·         1870s—High-wheeled bicycle: One of the first models to be called a "bicycle" (after its two wheels). The high wheel allowed the rider to travel farther with a single rotation of the pedals. Moreover, a metal frame and rubber tires provided a more comfortable ride than the boneshaker.
·         1888—Pnuematic tires: Invented by John Boyd Dunlop, Ireland; Develops air-filled tires that provide a smoother ride than the previously used hard-rubber tires.
·         1940s—Built-in kickstands developed.
·         1960s—Racing bicycles become popular and feature dropped handlebars, narrow tires, numerous speeds and a lighter frame.
·         1980—Spurred by mountain biking and extreme sports, mountain bicycles become a popular consumer item and feature sturdier frames, larger wheels and flat handlebars.
·         1996—Mountain bicycles appear in the Olympics.
G       The human body requires physical activity for normal functioning. At least thirty minutes of moderate to intense physical activity is very important and is required in order to achieve long-term health. Other than the physical health benefits, there are social and mental health benefits that make cycling an enjoyable activity as well. Cycling is an earth amicable method of transportation since it diminishes contamination in our neighborhood and lessens the outflow of nursery gasses. In this way, it advances great wellbeing as well as a superior domain. Cycling 10 km consistently to work can keep the emanation of no less than 1.3 tons of nurseries gasses every year. This diminishes the danger of numerous deadly illnesses and medical problems influencing a large number of individuals because of air contamination.

Celebs these days are inspire us towards cycling. The inhabitants of Mumbai doesn't gets amazed when they spot bollywood star Salman Khan cycling on streets of Bandra. For them it's been a standard marvel however as of late, what he declared at the public interview was minimal startling and delightful for his fans. The on-screen character's retail image 'Being Human' propelled a scope of e-cycles under 'Being Human E-Cycle' mark. The brand disclosed two variations of the e-cycle, BH27 and BH12 that would be accessible in four hues - white, yellow, red and dark. The organization intends to take off more variations in the following couple of months. The e-bicycle, which resembles a consistent bike, has a scope of around 30 km and can be rode at speed of as high as 25 kmph. The bicycles are estimated between Rs. 39,990 and Rs. 57,190 relying upon the energy of the battery. The e-bicycle utilizes a battery pack, which triggers the impetus arrangement of the bike with the switch of a catch. At first, the Being Human E-Cycles will be accessible just in Mumbai however the organization has plans to go dish India in the following couple of months.

India Baby Food Market Outlook, 2021

IN SPITE OF DECLINE IN BIRTH RATE, INDIA'S BABY FOOD MARKET REACHES NEW HIGH WITH THE CAGR OF MORE THAN 14 PER CENT: BONAFIDE RESEARCH

Growing young girl's population with changing preference, increasing proportion of working women population, rising child population aged between 0-5, increasing concerns regarding fulfilment of nutrition and vitamin in baby food are driving the demand for commercial baby food products in India.

Child birth rate has been declined in India to 19.89% at present from 21.76% in 2009, although, the child population aged between 0-4 is growing. India baby food market is reaching a new phase where the demand for these products has increased than ever. Increasing awareness about the benefits of baby food products and parent's inclination of providing high nutritional and vitamin containing baby food are fuelling the demand for commercial baby food products. Mainstream of working mothers who needs to return their work after maternity leaves generally give up breastfeeding at baby's age of 6 months. Hence, working mothers are the key end users (purchasers) for commercial baby food products in the current scenario. Moreover, the baby food such as infant milk formula and follow-up formula are preferred when mother suffers from low breast milk supply or some maternal illness or in case of maternal death. Thus, these are the key demand growth factors for baby food market in India.

The key players focus on further widening their distribution network across India to increase the reach of products. Increased availability of various kinds of baby food products and variants are attracting new mothers to try them for their babies as every mother wish to feed quality food to their infant. Also, easy purchasing sources such as shop from online portals, general and modern retail chains, pharmacies, etc increases the accessibility of baby food products which ensures fast adoption of these products.

According to recently published report of Bonafide Research "India Baby Food Market Outlook, 2021", baby food market is anticipated to showcase the CAGR of more than 16% during the forecast period. Earlier the baby food market was limited to basic baby milk and food products, which is now extracted to new flavours and variants along with convenient packaging. Infant milk formula based baby food products is a large segment in baby food market, followed by baby cereal products. The demand for follow-up formula based baby food products is steadily increasing. Ready to mix (powder based) baby food products have highest adoption in India. Prepared (ready to eat/drink) baby food segment has small market, which is huge segment in developed countries at global level. South and North India are contributing for the highest demand for baby food products across the country, while Western India baby food market is developing.

The baby food market is mainly driven by the consumers from metro-urban areas of the country. In fact, the market is limited to these developed parts of India. Affordability is the biggest issue for the consumers belong to lower-middle class group and rural parts. Even upper-middle class consumers purchase baby food for the intention of travelling or while outing. Furthermore, government of India has tough legislation on promotional activities such as advertisements for baby food products that affects the marketing strategies of baby food manufacturing companies. What is more, Government, Word Health Organisation, NGOs, Health advisors, etc are promoting breastfeeding and appeal not to feed commercial baby food and formula based milk to infants.

"There are numerous challenges that negatively affect the growth of commercial baby food market in India. Moreover, Indian parents’ hearts and minds are not easily won where they have been following strong tradition of feeding breast milk. But, changing preferences and busy schedules of working parents are expected to boost the demand for baby food products in India. Hence, despite challenges, opportunities in the baby food market remain ample," said Zalak Bhavsar, Research Analyst at Bonafide Research.

Major companies operating in the baby food market of India are Nestle India Ltd, GCMMF (Amul), Nutricia International Pvt. Ltd. (Danone Nutricia India), Abbott India Ltd., Manna Foods Pvt. Ltd., Pristine Organics Pvt. Ltd., Mead Johnson India Pvt. Ltd., Raptakos Brett & Co.

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India Mattress Market Outlook, 2022

RISE IN HOUSING DEMAND DUE TO DEMONETIZATION WILL GENERATE A NEW WAVE OF OPPORTUNITY FOR HOME FURNISHING PRODUCTS LIKE MATTRESSES: BONAFIDE RESEARCH

In India, the real estate market is artificially inflated due to the circulation of black money in the sector. As a result, current demonetization affected the real estate sector majorly and is expected to bring down the property prices. This, along with lower interest rates, will increase the demand for housing which in turn would generate the demand for home furnishing products like mattresses.

On the same day that Donald Trump was elected as president of the United States, India also received an unexpected, momentous announcement. On November 8th, India’s Prime Minister Mr. Narendra Modi announced that on the stroke of midnight all 500 and 1000 rupee notes, which mean 86% of the currency in circulation, would cease to become legal tender. The plan to demonetize the Rs. 500 and Rs. 1000 bank notes began six to ten months prior, and was kept highly confidential with only about ten people aware of it completely. The government's demonetization plan was a tactic to dismantle the cash-centric black market, cleanse the counterfeit notes, digitize the economy and get more of the population onto the formal taxable economic grid. A new redesigned series of Rs. 500 banknote, in addition to a new denomination of Rs. 2000 banknote is in circulation since 10 November 2016. People were given 50 days to redeem their canceled banknotes and this period came to an end on December 30th 2016.

According to recently published report of Bonafide Research "India Mattress Market Outlook, 2022", residential mattress market of the country constitute about 78% of the total mattress market. Residential mattress market is directly linked with the housing demand in any particular country. The current demonetization in India has decreased the prices in the real estate sector, thus spurring the demand for new homes which is expected to provide opportunities for the mattress industry. Demonetization is likely to improve government tax collection by broadening the tax base and enabling them to take up development and infrastructure projects on a war footing and boost the growth of the economy. The government would also be in a position to fast track the initiatives such as 'Housing for All by 2022' and 'Development of 100 Smart Cities'. This influx of money into the monetary system will also put more money into the pocket of home purchasers through lower tax burden and incentives for home ownership. Hence, there are plenty of opportunities for mattress manufacturers and retailers to work together to propel the growth.

Globally, the mattress industry has advanced and there are many international brands with technologically superior products available in the market. But, the Indian mattress industry is still far behind. This is primarily because Indian consumers are unaware about the significance of using a mattress or they are ignorant about the fact that an investment in the mattress is an investment for one's health. India is still an emerging market for mattresses as people here look for good quality products at lower prices. Moreover, the technological advancements have still not managed to catch the consumer’s attention. Mattress is predominantly an unorganized market in the country with many regional players operating in it. However, organized brands are now reporting bullish growth and aren’t endangered by the unorganized players as they are trying their best to reach consumers of all the cities across India.

Major Indian companies operating in the mattress market of India are Kurlon Enterprise Limited, Sheela Foam Limited, Peps Industries Pvt. Ltd., Springwel Mattresses Pvt. Ltd., Coirfoam (India) Private Limited, Duroflex India, Godrej Interio (GI) and Springfit Marketing Inc. Major international companies operating in the mattress market of India includes Sealy India Trading Pvt. Ltd., Emirates Sleep Systems Pvt. Ltd. and Simmons Bedding & Furniture (India) Pvt. Ltd.

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