The continuousimprovement of literacy rates, the enhancement of consumers’ healthy lifestyle,fashion consciousness, consideration of personal grooming and extended
lifespan, plus improvements in conditions and distribution channel development
in rural areas, has all created opportunities for expansion of the stationary
market. In Non-Paper Stationary Market, rivalry drives the market crazy for new
products; it has its positive side too, as this way the consumer can get the
best product he wishes for, in different price ranges. Indian buyers are price
sensitive but are ready to spend more if dependable products are offered.
However, the buying behaviour of the consumer towards non-paper stationery
products is that of rawness about the variety of products or the correct usage
of the product available in the market. This is on account of the offer of the
chaotic players in the business is significantly higher than the sorted out
players.
According to the
report on 'India Non-Paper Stationary Market Outlook, 2023' published by
Bonafide Research, India overall non-paper stationary market is expected to
grow with a CAGR of 8% over reviewing period from year 2017-18 to 2022-23. The
total market of stationary is made from paper stationary and non-paper
stationary products. Paper stationary market is further segmented into products
for office use and non-office use. Non-paper stationary segment covers products
such as writing instruments, office products, colours and other adhesive &
technical instruments. Writing instrument contains Pens, Pencils and other. In
Writing instrument Market, Pen Segment Market is dominating followed by Pencil.
Leading companies in Writing Instrument has major market share includes BIC
Cello, Linc, Flair etc.
In short,
stationary market includes products like, notebooks, paper for office, pens,
non paper for office, pencils, colours and much more types. Among this entire
category, apart from dominating paper stationary, non paper stationary category
has contributed less than 40 percent market share. Further, writing instrument
has chunked the largest pie of the non-paper stationary market with segment
likewise, pen, pencil and others. All these lead to one conclusion that
evolving digitalisation is not yet proving a threat to the stationary products,
considering the potential growth of the market.
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In India, though
stationery is largely retailed through local or small players, the industry is
gradually moving towards the organised mould. The non-paper stationary market
has witnessed phenomenal growth over the past couple of years. Growth beyond
its set boundaries of writing instruments, stationary today includes a huge
gamut of products across various ranges. Additionally pushing the business on a
development direction is the inundation of enormous and famous players. Indeed,
even the top of the line extravagance brands, which were prior constrained to
the openings of select showrooms, have advanced into bigger retail outlets, in
this way discovering more takers." The buyers dealt with, like a ruler
today. Likewise, the governments focus on expanding education wherever has
helped the development of the non-paper stationery market in India.
Furthermore, Developing
economy, rising disposable income of individuals, growing awareness of
importance of education and much more reasons are there to spend more on
stationary products. Further, increasing number of schools, colleges and
offices also indicate the more consumption of non-Paper stationary products. In
addition, increase in population of country show the huge potential for market
growth of non-Paper stationary market.
Table of
Content
1. Executive Summary
2. India Non-paper Stationary Market Outlook
3. Trade Dynamics
4. Market Dynamics
5. Market Trends & Development
6. Government Initiative in India Education
Sector
7. PEST Analysis
8. Indian Economic Profile
9. Competitive Landscape
10. Strategic Recommendation
11. Disclaimer
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Major companies that operate
into the stationary market in India are ITC Limited, Doms Industries Private
Limited, BIC Cello (India) Private Limited, Kokuyo Camlin Limited, Hindustan
Pencils Private Limited, The West Coast Paper Mills Limited, Navneet Education
Limited, Flair (India) Private Limited, Sundaram Multi Pap Limited, J K Paper
Limited, Linc Pens & Plastic Limited.
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