Hot up and make up of India frozen Yogurt market by Retail Yogurt makers
and Yogurt service chain. Bonafide Research
and Yogurt service chain. Bonafide Research
Indian consumers are in transitional phase
wherein they are shifting from unpackaged or lose Yogurt to packaged Yogurt. In
this phase, Retail Yogurt makers and Yogurt service chains are helping Indians
to move ahead and have healthy and tasty Yogurt replacing old practices. They
are fighting with each to have lion's share in the overall Yogurt market in the
country.
wherein they are shifting from unpackaged or lose Yogurt to packaged Yogurt. In
this phase, Retail Yogurt makers and Yogurt service chains are helping Indians
to move ahead and have healthy and tasty Yogurt replacing old practices. They
are fighting with each to have lion's share in the overall Yogurt market in the
country.
Indian was known of the Yogurt
from past but only in the form of Curd/Dahi, Lassi and Buttermilk not any other
form. With the passage of time, westernisation and increased health awareness Yogurt
in Frozen form were demanded. Companies operating outside Indian and operating
in India took these challenges and came up with various flavours of Frozen Yogurt
in India. In initial stage, it had faced
tough times as most of Indian homes set Curd/Dahi at their own and consumes
daily. So it was challenging to convince them with frozen Yogurt offered by
companies and retail chains. But with its taste, benefits, attractive look
started to gain attention of people.
Retail Yogurt makers like Amul. Danone, Mother Dairy, Britannia, Parag
Foods are offering various Yogurt by competing Yogurt service chin like
Cocoberry, Red Mango, Menchie's, Forever Yogurt and Flavour24.
from past but only in the form of Curd/Dahi, Lassi and Buttermilk not any other
form. With the passage of time, westernisation and increased health awareness Yogurt
in Frozen form were demanded. Companies operating outside Indian and operating
in India took these challenges and came up with various flavours of Frozen Yogurt
in India. In initial stage, it had faced
tough times as most of Indian homes set Curd/Dahi at their own and consumes
daily. So it was challenging to convince them with frozen Yogurt offered by
companies and retail chains. But with its taste, benefits, attractive look
started to gain attention of people.
Retail Yogurt makers like Amul. Danone, Mother Dairy, Britannia, Parag
Foods are offering various Yogurt by competing Yogurt service chin like
Cocoberry, Red Mango, Menchie's, Forever Yogurt and Flavour24.
According to reports
'India Yogurt Market Outlook, 2023' published by Bonafide Research, India Yogurt
market has witnessed growth rate around 17% from past six years from 2011-12 to
2016-17. Its total Yogurt market is consist Organised and Unorganised Yogurt
market wherein Unorganised Yogurt market dominates the Organised one. Organised
Yogurt market is further segmented into Retail Yogurt Market and Yogurt Service
Market. Retail Yogurt market is tracked by Yogurt service Chain market by
holding around 95% market share. Both the markets are divided in Spoonful Yogurt
and Drinkable Yogurt in which Spoonful has bigger pie. In case of Retail Yogurt
market, players like GCMMF, Mother Dairy, Nestle India and Parag Milk Foods
have held more than 50% of the market. On the other side, Yogurt service chain
market, Flavours24, Cocoberry, Red Mango has constituted 30% of the service
chain market in the year 2016-17.
'India Yogurt Market Outlook, 2023' published by Bonafide Research, India Yogurt
market has witnessed growth rate around 17% from past six years from 2011-12 to
2016-17. Its total Yogurt market is consist Organised and Unorganised Yogurt
market wherein Unorganised Yogurt market dominates the Organised one. Organised
Yogurt market is further segmented into Retail Yogurt Market and Yogurt Service
Market. Retail Yogurt market is tracked by Yogurt service Chain market by
holding around 95% market share. Both the markets are divided in Spoonful Yogurt
and Drinkable Yogurt in which Spoonful has bigger pie. In case of Retail Yogurt
market, players like GCMMF, Mother Dairy, Nestle India and Parag Milk Foods
have held more than 50% of the market. On the other side, Yogurt service chain
market, Flavours24, Cocoberry, Red Mango has constituted 30% of the service
chain market in the year 2016-17.
Players whether retail or service chain widening their portfolio of Yogurt
to serve Indian consumers. Amul launched an all natural probiotic vitamins
fortified flavored Yogurt under the brand name 'Flaavyo' in early 2011 with two
flavours Mango and Strawberry. Following the trend Mother Dairy had also
launched its Yogurt in Mango, Blueberry and Raspberry flavours. Parag Foods has introduced Go Yogurt with an
Indian twist in four flavours Strawberry, Mango, Banana & Pineapple.
Recently it has highest flavour of Yogurt apart from above flavours namely Mixed
Berry, Lychee, Guava, Vanilla and Kesar. The words ‘Greek Yogurt’ is most often
associated with Epigamia, the first Greek Yogurt in India. It is manufactured
and distributed by the Drum Food International. It is followed by Nestle In
2016 and Danone in 2017. Apart from these Giants Cooperative dairy (Paras dairy,
Tirumala Milk Products, KMF) and regional players are also offering wide
varieties of frozen Yogurt.
to serve Indian consumers. Amul launched an all natural probiotic vitamins
fortified flavored Yogurt under the brand name 'Flaavyo' in early 2011 with two
flavours Mango and Strawberry. Following the trend Mother Dairy had also
launched its Yogurt in Mango, Blueberry and Raspberry flavours. Parag Foods has introduced Go Yogurt with an
Indian twist in four flavours Strawberry, Mango, Banana & Pineapple.
Recently it has highest flavour of Yogurt apart from above flavours namely Mixed
Berry, Lychee, Guava, Vanilla and Kesar. The words ‘Greek Yogurt’ is most often
associated with Epigamia, the first Greek Yogurt in India. It is manufactured
and distributed by the Drum Food International. It is followed by Nestle In
2016 and Danone in 2017. Apart from these Giants Cooperative dairy (Paras dairy,
Tirumala Milk Products, KMF) and regional players are also offering wide
varieties of frozen Yogurt.
In the matter of Yogurt
service chain, Cocoberry is the first home grown service chain founded in year
2009. Red Mango, the U.S-headquartered frozen Yogurt has tracked Cocoberry
and came in India in 2012. Another franchise for South Korean brand Yogurberry
for North and East India started offering its frozen Yogurt. Kiwi Kiss owned by
Brand Calculus Franchising also offers of the Frozen Yogurt mostly in South
India. Flavour24 is also home grown Yogurt service chain in India established
in August 2012; they currently operate 24 outlets across the country. Forever Yogurt
is third franchise of the Polo foods in India. It is the Master Franchisee of
Forever Yogurt not only in India but also for the countries like Bangladesh,
Sri Lanka, Bhutan, Myanmar and Nepal. Thus all these players are doing hot up
and make up og frozen Yogurt market in India and giving fire to the overall
Yogurt market.
service chain, Cocoberry is the first home grown service chain founded in year
2009. Red Mango, the U.S-headquartered frozen Yogurt has tracked Cocoberry
and came in India in 2012. Another franchise for South Korean brand Yogurberry
for North and East India started offering its frozen Yogurt. Kiwi Kiss owned by
Brand Calculus Franchising also offers of the Frozen Yogurt mostly in South
India. Flavour24 is also home grown Yogurt service chain in India established
in August 2012; they currently operate 24 outlets across the country. Forever Yogurt
is third franchise of the Polo foods in India. It is the Master Franchisee of
Forever Yogurt not only in India but also for the countries like Bangladesh,
Sri Lanka, Bhutan, Myanmar and Nepal. Thus all these players are doing hot up
and make up og frozen Yogurt market in India and giving fire to the overall
Yogurt market.
CONTACT
US
US
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
Telephone: +91-7878231309
Website: http://bonafideresearch.com/
