Domestic frozen prawns market is set to get fragmented with the entry of ITC and other frozen food players: Bonafide Research

Domestic frozen prawns market is currently driven by IFB Agro and West Coast Fine Foods. The market is now set to get fragmented with the tobacco giant ITC Limited entering in the category with its brand ITC Masterchef. Moreover, with the rising demand for seafood in the country, existing frozen food players are expected to enter the frozen prawn's category in near future to expand their product portfolio in the frozen foods market.

India, as a country, provides an excellent opportunity for cultivation of various types of marine species. Also, India is rapidly emerging as a major aquaculture destination. The country has a century-old history of fishing farming, both along the coast as well as inland. As the world's leading exporter of frozen shrimps/ prawns, India for a long time has been the preferred choice for importers across the globe, particularly US, Japan and Vietnam. The demand for healthy convenience seafood has increased in the recent years as it requires minimum time for washing, peeling, and cutting. The rising disposable incomes have increased the purchasing power of the consumers towards frozen seafood. India is now one of the world's fastest growing markets for packaged processed fish and seafood, a category that includes frozen and canned products.

According to recently published report of Bonafide Research "India Frozen Prawns Market Overview, 2017-2020" frozen prawns is the fastest growing category in the frozen seafood market due to its huge demand in overseas countries. Due to geographical advantage, India has various species in prawns (shrimps) which are found in the coastal regions. Domestic frozen prawns market is driven by players like IFB agro, Forstar, West Coast Fine Foods, Gadre, Al Kabeer and Innovative Foods (Sumeru) who hold majority of the market share with multiple products in the market. All of their products are available in retail as well as HoReCa channels. Packaging of frozen prawns usually comes in 200 gram to 600 gram with price ranging between Rs. 180 to Rs. 450. Modernization of daily life has sought products that are easy to procure yet to do not comprise on quality. Fast paced lifestyle in metro and urban cities has made difficult for consumers to prepare or find good seafood which offers freshness and taste. As a result of which, people are moving towards frozen variants.

In June 2017, ITC Limited rolled out new products in the frozen prawns segment with its brand 'ITC Masterchef'. The company is currently targeting northern and central part of India. ITC has started the sale of products from top 200 retail outlets in India including modern retail chains in each city. It is also looking to sell its frozen prawns to restaurants and non-ITC hotels. Players who are dominant in the frozen prawn's category will face tough competition from ITC in coming years. Rising demand of frozen food, advancement in freezing technology and cold chain logistics has supported the sales of frozen seafood in the country. This is expected to increase the chances for entrance of new players like McCain Food Limited, Tyson Food, Amy's Kitchen etc. in the frozen prawn's category to expand their frozen food portfolio.

Major players operating in the frozen prawns market of India are Al Kabeer Exports Private Limited, Gadre Marine Export Private Limited, IFB Agro Industries Limited, Innovative Foods Limited and West Coast Fine Foods (India) Private Limited.

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Nothing compares to the simple pleasure of riding a bike - John F Kennedy

To be fit and solid you should be physically dynamic. Consistent physical action can help shield you from genuine maladies, for example, stoutness, coronary illness, growth, dysfunctional behavior, diabetes and joint pain. Riding your bike frequently is a standout amongst other approaches to diminish your danger of medical issues related with an inactive way of life.

Cycling is a sound, low-affect practice that can be delighted in by individuals of any age, from youthful youngsters to more seasoned grown-ups. It is likewise fun, shoddy and useful for the earth.
Riding to work or the shops is a standout amongst the most time-effective approaches to join normal exercise with your regular schedule. An expected one billion individuals ride bikes each day – for transport, amusement and sport.

What Is Cycling?

The idea of cycling was developed by Baron Karl von Drais, in the year 1817. What he concocted wasn't precisely the bike which we know and utilize. He really concocted the strolling machine that helped him to stroll in the regal gardens speedier. This gadget had wheels, yet didn't have any apparatuses, chains, and hawks. Additionally, it advanced by pushing his feet against the ground. The main bikes were fabricated totally extraordinary and were not so agreeable as now. With a change in this innovation, this rough gadget was in the long run changed into the advanced bike.
In the beneath timetable, 

## SOME FUN FACTS

I have selected what I thought to be the greatest, most intriguing parts of the bike's history to give you some thought of what they've been, so you can be appropriately astonished by what they are presently.


·         1817—Draisienne or the "Running Machine": Invented by Barn Karl von Drais, Germany; This machine was less like a bicycle, in the modern sense of the word. It did have a typical bicycle frame and two wheels, but it was propelled by walking (apparently the bicycle allowed more of a gliding walk), as opposed to peddling.
·         1870s—High-wheeled bicycle: One of the first models to be called a "bicycle" (after its two wheels). The high wheel allowed the rider to travel farther with a single rotation of the pedals. Moreover, a metal frame and rubber tires provided a more comfortable ride than the boneshaker.
·         1888—Pnuematic tires: Invented by John Boyd Dunlop, Ireland; Develops air-filled tires that provide a smoother ride than the previously used hard-rubber tires.
·         1940s—Built-in kickstands developed.
·         1960s—Racing bicycles become popular and feature dropped handlebars, narrow tires, numerous speeds and a lighter frame.
·         1980—Spurred by mountain biking and extreme sports, mountain bicycles become a popular consumer item and feature sturdier frames, larger wheels and flat handlebars.
·         1996—Mountain bicycles appear in the Olympics.
G       The human body requires physical activity for normal functioning. At least thirty minutes of moderate to intense physical activity is very important and is required in order to achieve long-term health. Other than the physical health benefits, there are social and mental health benefits that make cycling an enjoyable activity as well. Cycling is an earth amicable method of transportation since it diminishes contamination in our neighborhood and lessens the outflow of nursery gasses. In this way, it advances great wellbeing as well as a superior domain. Cycling 10 km consistently to work can keep the emanation of no less than 1.3 tons of nurseries gasses every year. This diminishes the danger of numerous deadly illnesses and medical problems influencing a large number of individuals because of air contamination.

Celebs these days are inspire us towards cycling. The inhabitants of Mumbai doesn't gets amazed when they spot bollywood star Salman Khan cycling on streets of Bandra. For them it's been a standard marvel however as of late, what he declared at the public interview was minimal startling and delightful for his fans. The on-screen character's retail image 'Being Human' propelled a scope of e-cycles under 'Being Human E-Cycle' mark. The brand disclosed two variations of the e-cycle, BH27 and BH12 that would be accessible in four hues - white, yellow, red and dark. The organization intends to take off more variations in the following couple of months. The e-bicycle, which resembles a consistent bike, has a scope of around 30 km and can be rode at speed of as high as 25 kmph. The bicycles are estimated between Rs. 39,990 and Rs. 57,190 relying upon the energy of the battery. The e-bicycle utilizes a battery pack, which triggers the impetus arrangement of the bike with the switch of a catch. At first, the Being Human E-Cycles will be accessible just in Mumbai however the organization has plans to go dish India in the following couple of months.