Rasna is one of the most trusted brands in India. It is one
of the world's first producers of instant fruit-based concentrate. The present
customer has turned out to be exceptionally wellbeing cognizant and needs to
return to their ethnic roots with normal fixings like nectar, fundamental oil,
flavor oil, badam powder and so on. Remembering this, with a guarantee of no
synthetic concoctions and additives, Rasna has brought forth another brand
called 'Rasna Native Haat'.
Rasna Native Haat comes with a one-line promise to consumers
to, ‘go back to nature’. This is clearly visible in their product offerings
namely Rasna Native Haat, Aampanna, Shikanji which are available in powder form
as well as ready to drink form. Now as an addition to the product portfolio the
brand has launched Rasna Native Haat Honey Vita and Badam Vita Powder and Honey
in following SKUs:
-Honey Vita (Chocolate Flavour) – 18g, 100g, 600g, 500g
-Badam Vita (Badam Flavour) – 12g, 200g
-Honey (Natural) – 750g, 500g, 250g, 50g
-Badam Vita (Badam Flavour) – 12g, 200g
-Honey (Natural) – 750g, 500g, 250g, 50g
To further promote the products, Rasna Native Haat has announced its new Brand Ambassador, Saina
Nehwal, who has shot a TV Commercial for both, Honey and Honey Vita products.
Rasna has seen as an innovative company be it product launch, marketing or
distribution and is enviable 100 percent recall and almost 80 percent market
share which makes it a role model company.
As stated by Bonafide
Research in its market research report “India Juice Market Outlook, 2021”, the
beverage market in India is bifurcated mainly into alcoholic and non –
alcoholic beverage. The further segmentation of non – alcoholic beverage in
India comes out to be of carbonated and non – carbonated beverage. The main
segments that are observed in the non- carbonated non – alcoholic segments
comprises of juices, bottled water, energy drinks, ready to drink tea and
coffee, flavoured milk, malted drinks and other drinks that are available. The
report covers the detailed insights of the Juice market in the global and the
Indian market. The report covers the global juice market in a detailed
segmental analysis with the value and volumetric analysis.
To request sample copy: https://www.bonafideresearch.com/samplereport/160220111/India-Juice-Market-Outlook-2021
People demand naturalness and a particular taste sensation
with as few calories as possible from juices and nectars globally. To provide
this, manufacturers are trying to combine the best raw materials with
innovative product concepts. The manufacturers are bringing new packaging
trends, which will attract the consumers to buy it. The fruit and vegetable
processing industry in India is highly decentralized having wide capacities.
The perishable nature of juices dictated immediate consumption within less than
24 hours in warm climates and extended but still limited time in cooler
environs. Natural chilling or freezing was the only alternative to microbial
modification of the juice. The juice market in India constituted compound
average growth rate of about 18.30% in the period of six years from 2009 to
2015. The current Prime Minister of India Mr. Narendra Modi proposed the big
players like Coca Cola, Pepsi to add 2% of fruit content in the aerated drinks,
which will thereby help the farmers to cultivate more in fruits and can
generate profit. This kind of initiatives will promote the inclusion of real
fruits in the juices available in the market.
According to “India
Juice Market Outlook, 2021”, the juice market in India showcased CAGR of
more than 18% in the last six years. The main segment in the juice market is
done on the basis of fruit content in each of the segment. Fruit juices, fruit
drinks and nectar drinks are the different segments that are available. Fruit
drinks dominate the market with more than half of the market in its territory.
Street vendors find this product feasible as the product comes cheap and
viable. The consumers of India are rather price sensitive and go for the
cheaper options without realizing the side effects. Fruit drinks showcased a
dominating share of 58% in 2015 but with the increasing awareness about the
deteriorating health due to such drinks is expected to decline the market in
the coming five years. The top players are working rigorously on a fruit drink
that contains 100% juice content. The health conscious people are also shifting
from the fruit drinks to the fruit juice segment as it is healthier and has non
added preservatives or artificial flavours like that in fruit drinks segment.
Dabur, Parle Agro, PepsiCo, Coca Cola and other companies have shown their
exposure in the Indian market. The leading players are showing their presence
in each segment by launching new products in each variant.
How it will help
solving your strategic decision making process??
- To identify the on-going trends and anticipated growth in
the next five years
- To anticipate the market size in 2021 and the growth rate
by then
- The identify the ongoing market trends
- The drivers of this market, challenges that hinders the
growth
- The key vendors in this market space
- The market opportunities and threats faced by the key
vendors
- Global Juice Market Size, Share & Forecast
- India Juice Market Size, Share & Forecast
- Segmental Analysis - By Company, Pricing Analysis, By
Brand
- Changing Market Trends & Emerging Opportunities
- Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants,
manufacturers and other stakeholders to align their market-centric strategies.
In addition to marketing & presentations, it will also increase competitive
knowledge about the industry.
To download page: https://www.bonafideresearch.com/download_page.php?product_code=160220111
Report Methodology
The information contained in this report is based upon both
primary and secondary research. Primary research included interviews with juice
market suppliers and channel partners in India. Secondary research included an
exhaustive search of relevant publications like company annual reports,
financial reports and proprietary databases
Please get in touch with our sales team in order to find out
more
About Bonafide
Research
Bonafide Research is a multi-disciplinary research and
consulting company which provides all the data required to solve strategic,
business and marketing problems. Bonafide is one of the fastest growing market
research and consulting company offering syndicated research, custom research
and marketing services. Bonafide Research has not only been working with
fortune 500 clients but also served to mid-size companies, small specialists
and even start-ups. Our quality of work has ensured repeat business,
recognition and recommendations from clients across the world.
Please get in touch for more information.
CONTACT US
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
E-mail: sales@bonafideresearch.com
Telephone: +91-7878231309
Website: http://bonafideresearch.com/
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juice, coca cola, parle agro, dabur, pepsico, natural juice,
honey, drinks, food & beverage, beverage, drinks, food, saina nehwal,
