The burning ofdhoop and agarbatti in religious and social function has been practiced inIndia since early times. They are burnt in Indian homes as a room freshener and
is reputed to process high aesthetic properties. The Indian agarbatti and dhoop
industry exports a large amount of shipments to more than 90 countries of the
world. Compared to other countries the Indian agarbatti and dhoop are pursued
to have a superior quality. The market consists of a large number of
unorganised players.
The Indian
agarbatti and dhoop market is highly dominated by the agarbatti sales, dhoop is
not much preferred in Indian market. India is one of the largest producers of
agarbatti and dhoop sticks, as well as largest consumer too. More than 2/3rd of
the agarbatti produced in India are consumed locally. The fragrances mostly
consumed in Indian market are Rose, lavender, Sandal, Champa, Jasmine, Mogra,
etc. While the players in Indian market are searching for new fragrances to
attract more customers. While variants of agarbatti are available in terms of
pack size, packaging type, stick length, stick shape, stick colour, etc.
The players in India agarbatti and dhoop market are found to
be expanding their product range by bring new fragrances as well as new
variants in term of pack size, stick shape, stick colour, stick length, etc. to
target large segments of Indian market.
The Indian agarbatti and dhoop market consist of a large
number of agarbatti giants as well as other players. The high presence of other
players is mainly due to low entry barrier of the industry, easy availability
of imported cheap raw material as well as raw sticks, the machines required for
production are also not so costly, highly labour captive industry which
requires less skilled labours, etc.
According to report ‘India Incense sticks (Agarbatti &
Dhoop) Market Outlook, 2023’ published by Bonafide Research, The Indian
agarbatti and dhoop market is forecasted to have high growth with a CAGR of
more than 9% from 2022-23. The primary reasons for this high growth are rising
number of temples, increasing tourism, rising disposable income, rising number
of pujas and rituals with rising problems of people, increasing variants,
etc.The exports of agarbatti and dhoop are also increasing since last few
years. The major consumption is found to be in the southern states of India
with presence of large number of big temples, highly religious people, etc. The
states in North and South region of India combined contribute for around than
2/3rd sales of agarbatti in India.
To download page:
https://www.bonafideresearch.com/download_page.php?product_code=180710541
The current India agarbatti and dhoop market is flooded with
a large number of brands and there is very less places where agarbatti and
dhoop are not available. So, for further growth of the market share the
companies in Indian market are discoursing new variants of agarbatti and dhoop
in terms of new fragrance. Many of the firms are also altering their stick
size, shape and colour in order to differentiate themselves and to make their
sticks more attractive. Companies are creating new combination of fragrance,
stick shape, stick size and pack size targeting various geographical regions,
festivals, and consumer preferences to boost their sales. Recently in February
2018, Mysore Deep Perfumery House (Known for its brand Zed Black) introduced a
new series ‘Suryanamaskar’ targeting the export market at Yoga enthusiasts
across the globe having18 distinct fragrances. Mysore Scents has two freelance
perfumers that have contributed to the development of the company’s 250-odd
variants and introduce two new ones every month. These perfumers work on a
retainer basis and help Mysore Scents come up with new scents, but are not
involved in the manufacturing process for confidentiality purposes. While in
January 2018, Moksh agarbatti launched its new fragrance ‘Lucky 100’ specially
targeting the Odisha Market.
TABLE OF CONTENT
1. Executive Summary
2. India Agarbatti & Dhoop Market Outlook
3. India Dhoop Market Outlook
4. India Agarbatti Market Outlook
5. India Agarbatti & Dhoop Market Sales Channel Analysis
6. Indian Economic Profile
7. Raw Material
8. Pest Analysis
9. Trade Dynamics
10. Market Dynamics
11. Market Trends and Development
12. Competitive Landscape
13. Strategic Recommendations
14. Disclaimer
Ask for a sample report: https://www.bonafideresearch.com/samplereport/180710541/India-Incense-sticks-Agarbatti-&-Dhoop-Market-Outlook-2023
The
organized agarbatti market is led by N. Ranga Rao & Sonswith its vast brand
range having a large number brand. Cycle is the leading brand of N. Ranga Rao
& Sons, and it also observes highest market share by brand in Indian
agarbatti and dhoop brand. N. Ranga Rao & Sons focuses on increasing its
sales with high advertisement. The cycle brand has 3 brand ambassadors Amitabh
Bachchan, Sourav Ganguli and Ramesh Arvind for different regions. While in 2017
all three of the were featured in a single advertisement for their campaign
‘India Prays with Cycle’ showing diversity of India.
Some of the major companies that operate into Indian
Agarbatti and Dhoop market are N. Ranga Rao & Sons Private Limited, Moksh
Agarbattis, ITC Limited, Mysore Deep Perfumery House (MDPH), Shree Kalpana
Perfumery Works Private Limited, Hari Darshan Sevashram Private Limited, B. V.
Aswathiah & Bros, Hem Corporation Private Limited, Patanjali Ayurved
Limited.
Please get in touch for more information.
CONTACT US
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
E-mail: sales@bonafideresearch.com
Telephone: +91-7878231309
Website: http://bonafideresearch.com/
