Domestic frozen prawns market is set to get fragmented with the entry of ITC and other frozen food players: Bonafide Research

Domestic frozen prawns market is currently driven by IFB Agro and West Coast Fine Foods. The market is now set to get fragmented with the tobacco giant ITC Limited entering in the category with its brand ITC Masterchef. Moreover, with the rising demand for seafood in the country, existing frozen food players are expected to enter the frozen prawn's category in near future to expand their product portfolio in the frozen foods market.

India, as a country, provides an excellent opportunity for cultivation of various types of marine species. Also, India is rapidly emerging as a major aquaculture destination. The country has a century-old history of fishing farming, both along the coast as well as inland. As the world's leading exporter of frozen shrimps/ prawns, India for a long time has been the preferred choice for importers across the globe, particularly US, Japan and Vietnam. The demand for healthy convenience seafood has increased in the recent years as it requires minimum time for washing, peeling, and cutting. The rising disposable incomes have increased the purchasing power of the consumers towards frozen seafood. India is now one of the world's fastest growing markets for packaged processed fish and seafood, a category that includes frozen and canned products.

According to recently published report of Bonafide Research "India Frozen Prawns Market Overview, 2017-2020" frozen prawns is the fastest growing category in the frozen seafood market due to its huge demand in overseas countries. Due to geographical advantage, India has various species in prawns (shrimps) which are found in the coastal regions. Domestic frozen prawns market is driven by players like IFB agro, Forstar, West Coast Fine Foods, Gadre, Al Kabeer and Innovative Foods (Sumeru) who hold majority of the market share with multiple products in the market. All of their products are available in retail as well as HoReCa channels. Packaging of frozen prawns usually comes in 200 gram to 600 gram with price ranging between Rs. 180 to Rs. 450. Modernization of daily life has sought products that are easy to procure yet to do not comprise on quality. Fast paced lifestyle in metro and urban cities has made difficult for consumers to prepare or find good seafood which offers freshness and taste. As a result of which, people are moving towards frozen variants.

In June 2017, ITC Limited rolled out new products in the frozen prawns segment with its brand 'ITC Masterchef'. The company is currently targeting northern and central part of India. ITC has started the sale of products from top 200 retail outlets in India including modern retail chains in each city. It is also looking to sell its frozen prawns to restaurants and non-ITC hotels. Players who are dominant in the frozen prawn's category will face tough competition from ITC in coming years. Rising demand of frozen food, advancement in freezing technology and cold chain logistics has supported the sales of frozen seafood in the country. This is expected to increase the chances for entrance of new players like McCain Food Limited, Tyson Food, Amy's Kitchen etc. in the frozen prawn's category to expand their frozen food portfolio.

Major players operating in the frozen prawns market of India are Al Kabeer Exports Private Limited, Gadre Marine Export Private Limited, IFB Agro Industries Limited, Innovative Foods Limited and West Coast Fine Foods (India) Private Limited.

For more detail, Click here

Nothing compares to the simple pleasure of riding a bike - John F Kennedy

To be fit and solid you should be physically dynamic. Consistent physical action can help shield you from genuine maladies, for example, stoutness, coronary illness, growth, dysfunctional behavior, diabetes and joint pain. Riding your bike frequently is a standout amongst other approaches to diminish your danger of medical issues related with an inactive way of life.

Cycling is a sound, low-affect practice that can be delighted in by individuals of any age, from youthful youngsters to more seasoned grown-ups. It is likewise fun, shoddy and useful for the earth.
Riding to work or the shops is a standout amongst the most time-effective approaches to join normal exercise with your regular schedule. An expected one billion individuals ride bikes each day – for transport, amusement and sport.

What Is Cycling?

The idea of cycling was developed by Baron Karl von Drais, in the year 1817. What he concocted wasn't precisely the bike which we know and utilize. He really concocted the strolling machine that helped him to stroll in the regal gardens speedier. This gadget had wheels, yet didn't have any apparatuses, chains, and hawks. Additionally, it advanced by pushing his feet against the ground. The main bikes were fabricated totally extraordinary and were not so agreeable as now. With a change in this innovation, this rough gadget was in the long run changed into the advanced bike.
In the beneath timetable, 

## SOME FUN FACTS

I have selected what I thought to be the greatest, most intriguing parts of the bike's history to give you some thought of what they've been, so you can be appropriately astonished by what they are presently.


·         1817—Draisienne or the "Running Machine": Invented by Barn Karl von Drais, Germany; This machine was less like a bicycle, in the modern sense of the word. It did have a typical bicycle frame and two wheels, but it was propelled by walking (apparently the bicycle allowed more of a gliding walk), as opposed to peddling.
·         1870s—High-wheeled bicycle: One of the first models to be called a "bicycle" (after its two wheels). The high wheel allowed the rider to travel farther with a single rotation of the pedals. Moreover, a metal frame and rubber tires provided a more comfortable ride than the boneshaker.
·         1888—Pnuematic tires: Invented by John Boyd Dunlop, Ireland; Develops air-filled tires that provide a smoother ride than the previously used hard-rubber tires.
·         1940s—Built-in kickstands developed.
·         1960s—Racing bicycles become popular and feature dropped handlebars, narrow tires, numerous speeds and a lighter frame.
·         1980—Spurred by mountain biking and extreme sports, mountain bicycles become a popular consumer item and feature sturdier frames, larger wheels and flat handlebars.
·         1996—Mountain bicycles appear in the Olympics.
G       The human body requires physical activity for normal functioning. At least thirty minutes of moderate to intense physical activity is very important and is required in order to achieve long-term health. Other than the physical health benefits, there are social and mental health benefits that make cycling an enjoyable activity as well. Cycling is an earth amicable method of transportation since it diminishes contamination in our neighborhood and lessens the outflow of nursery gasses. In this way, it advances great wellbeing as well as a superior domain. Cycling 10 km consistently to work can keep the emanation of no less than 1.3 tons of nurseries gasses every year. This diminishes the danger of numerous deadly illnesses and medical problems influencing a large number of individuals because of air contamination.

Celebs these days are inspire us towards cycling. The inhabitants of Mumbai doesn't gets amazed when they spot bollywood star Salman Khan cycling on streets of Bandra. For them it's been a standard marvel however as of late, what he declared at the public interview was minimal startling and delightful for his fans. The on-screen character's retail image 'Being Human' propelled a scope of e-cycles under 'Being Human E-Cycle' mark. The brand disclosed two variations of the e-cycle, BH27 and BH12 that would be accessible in four hues - white, yellow, red and dark. The organization intends to take off more variations in the following couple of months. The e-bicycle, which resembles a consistent bike, has a scope of around 30 km and can be rode at speed of as high as 25 kmph. The bicycles are estimated between Rs. 39,990 and Rs. 57,190 relying upon the energy of the battery. The e-bicycle utilizes a battery pack, which triggers the impetus arrangement of the bike with the switch of a catch. At first, the Being Human E-Cycles will be accessible just in Mumbai however the organization has plans to go dish India in the following couple of months.

India Baby Food Market Outlook, 2021

IN SPITE OF DECLINE IN BIRTH RATE, INDIA'S BABY FOOD MARKET REACHES NEW HIGH WITH THE CAGR OF MORE THAN 14 PER CENT: BONAFIDE RESEARCH

Growing young girl's population with changing preference, increasing proportion of working women population, rising child population aged between 0-5, increasing concerns regarding fulfilment of nutrition and vitamin in baby food are driving the demand for commercial baby food products in India.

Child birth rate has been declined in India to 19.89% at present from 21.76% in 2009, although, the child population aged between 0-4 is growing. India baby food market is reaching a new phase where the demand for these products has increased than ever. Increasing awareness about the benefits of baby food products and parent's inclination of providing high nutritional and vitamin containing baby food are fuelling the demand for commercial baby food products. Mainstream of working mothers who needs to return their work after maternity leaves generally give up breastfeeding at baby's age of 6 months. Hence, working mothers are the key end users (purchasers) for commercial baby food products in the current scenario. Moreover, the baby food such as infant milk formula and follow-up formula are preferred when mother suffers from low breast milk supply or some maternal illness or in case of maternal death. Thus, these are the key demand growth factors for baby food market in India.

The key players focus on further widening their distribution network across India to increase the reach of products. Increased availability of various kinds of baby food products and variants are attracting new mothers to try them for their babies as every mother wish to feed quality food to their infant. Also, easy purchasing sources such as shop from online portals, general and modern retail chains, pharmacies, etc increases the accessibility of baby food products which ensures fast adoption of these products.

According to recently published report of Bonafide Research "India Baby Food Market Outlook, 2021", baby food market is anticipated to showcase the CAGR of more than 16% during the forecast period. Earlier the baby food market was limited to basic baby milk and food products, which is now extracted to new flavours and variants along with convenient packaging. Infant milk formula based baby food products is a large segment in baby food market, followed by baby cereal products. The demand for follow-up formula based baby food products is steadily increasing. Ready to mix (powder based) baby food products have highest adoption in India. Prepared (ready to eat/drink) baby food segment has small market, which is huge segment in developed countries at global level. South and North India are contributing for the highest demand for baby food products across the country, while Western India baby food market is developing.

The baby food market is mainly driven by the consumers from metro-urban areas of the country. In fact, the market is limited to these developed parts of India. Affordability is the biggest issue for the consumers belong to lower-middle class group and rural parts. Even upper-middle class consumers purchase baby food for the intention of travelling or while outing. Furthermore, government of India has tough legislation on promotional activities such as advertisements for baby food products that affects the marketing strategies of baby food manufacturing companies. What is more, Government, Word Health Organisation, NGOs, Health advisors, etc are promoting breastfeeding and appeal not to feed commercial baby food and formula based milk to infants.

"There are numerous challenges that negatively affect the growth of commercial baby food market in India. Moreover, Indian parents’ hearts and minds are not easily won where they have been following strong tradition of feeding breast milk. But, changing preferences and busy schedules of working parents are expected to boost the demand for baby food products in India. Hence, despite challenges, opportunities in the baby food market remain ample," said Zalak Bhavsar, Research Analyst at Bonafide Research.

Major companies operating in the baby food market of India are Nestle India Ltd, GCMMF (Amul), Nutricia International Pvt. Ltd. (Danone Nutricia India), Abbott India Ltd., Manna Foods Pvt. Ltd., Pristine Organics Pvt. Ltd., Mead Johnson India Pvt. Ltd., Raptakos Brett & Co.

For more detail, Click Here

India Mattress Market Outlook, 2022

RISE IN HOUSING DEMAND DUE TO DEMONETIZATION WILL GENERATE A NEW WAVE OF OPPORTUNITY FOR HOME FURNISHING PRODUCTS LIKE MATTRESSES: BONAFIDE RESEARCH

In India, the real estate market is artificially inflated due to the circulation of black money in the sector. As a result, current demonetization affected the real estate sector majorly and is expected to bring down the property prices. This, along with lower interest rates, will increase the demand for housing which in turn would generate the demand for home furnishing products like mattresses.

On the same day that Donald Trump was elected as president of the United States, India also received an unexpected, momentous announcement. On November 8th, India’s Prime Minister Mr. Narendra Modi announced that on the stroke of midnight all 500 and 1000 rupee notes, which mean 86% of the currency in circulation, would cease to become legal tender. The plan to demonetize the Rs. 500 and Rs. 1000 bank notes began six to ten months prior, and was kept highly confidential with only about ten people aware of it completely. The government's demonetization plan was a tactic to dismantle the cash-centric black market, cleanse the counterfeit notes, digitize the economy and get more of the population onto the formal taxable economic grid. A new redesigned series of Rs. 500 banknote, in addition to a new denomination of Rs. 2000 banknote is in circulation since 10 November 2016. People were given 50 days to redeem their canceled banknotes and this period came to an end on December 30th 2016.

According to recently published report of Bonafide Research "India Mattress Market Outlook, 2022", residential mattress market of the country constitute about 78% of the total mattress market. Residential mattress market is directly linked with the housing demand in any particular country. The current demonetization in India has decreased the prices in the real estate sector, thus spurring the demand for new homes which is expected to provide opportunities for the mattress industry. Demonetization is likely to improve government tax collection by broadening the tax base and enabling them to take up development and infrastructure projects on a war footing and boost the growth of the economy. The government would also be in a position to fast track the initiatives such as 'Housing for All by 2022' and 'Development of 100 Smart Cities'. This influx of money into the monetary system will also put more money into the pocket of home purchasers through lower tax burden and incentives for home ownership. Hence, there are plenty of opportunities for mattress manufacturers and retailers to work together to propel the growth.

Globally, the mattress industry has advanced and there are many international brands with technologically superior products available in the market. But, the Indian mattress industry is still far behind. This is primarily because Indian consumers are unaware about the significance of using a mattress or they are ignorant about the fact that an investment in the mattress is an investment for one's health. India is still an emerging market for mattresses as people here look for good quality products at lower prices. Moreover, the technological advancements have still not managed to catch the consumer’s attention. Mattress is predominantly an unorganized market in the country with many regional players operating in it. However, organized brands are now reporting bullish growth and aren’t endangered by the unorganized players as they are trying their best to reach consumers of all the cities across India.

Major Indian companies operating in the mattress market of India are Kurlon Enterprise Limited, Sheela Foam Limited, Peps Industries Pvt. Ltd., Springwel Mattresses Pvt. Ltd., Coirfoam (India) Private Limited, Duroflex India, Godrej Interio (GI) and Springfit Marketing Inc. Major international companies operating in the mattress market of India includes Sealy India Trading Pvt. Ltd., Emirates Sleep Systems Pvt. Ltd. and Simmons Bedding & Furniture (India) Pvt. Ltd.

For more deail, Click here

India LED Lighting Market Outlook, 2022

UJALA - A REVOLUTIONARY GOVERNMENT SCHEME, THAT IS LEADING THE INDIAN LED LIGHTING MARKET ON A SHEER GROWTH PATH: BONAFIDE RESEARCH

In 2015, with the target of replacing 770 million traditional lamps by the year 2019 Indian government already laid the foundation for tremendous growth of LED lighting market in India. With nearly 20 crore units sold under UJALA scheme in just 2 years, the overall LED lighting market has got a major breakthrough in terms of growth. Government is procuring all these units in bulk from the private players and is providing at a lower rate to the citizens. Hence, this scheme has emerged as a win-win solution for the manufacturers as well as the consumers.

In the initial stage, when the LED lights were introduced in the market it was very troublesome for the technology to get a space in the lighting industry that was highly penetrated by the incandescent and CFL lights. To compete with these technologies which were available at a very lower price seemed to very difficult as the major proportion of Indian population comprises of the middle class income group people. Moreover with the lower demand, manufacturers were also not able to take the advantage of economies of scales and pull down the per unit price of LED lights. The only thing they were in need was indeed a bulk order which allows them to do a large scale production and pull down the prices. UJALA and SLNP schemes by central government became the reason for this huge production, thus lowering down the prices and setting the LED lighting market on a growth path.

According to recently published report of Bonafide Research, "India LED Lighting Market Outlook, 2022", the LED lighting market which could not constitute of even 10% of the total lighting market till 2011, has grown above 20% in the current year 2015. The major development of the market took place in the last two years of 2015 and 2016. Sales of LED lights has grown more than 10x times in the past two years, making the technology as one of the fastest growing in India. It is very obvious that the people do not replace a bulb unless it stops working, but the problem which was arising till 2014 was Indian consumers replacing the old incandescent of CFL bulbs with the same technology and not the LED lights as they were costlier. It was very necessary to make people tend towards using the LED lights at the time of replacement. When the Modi government introduced UJALA scheme, people literally starting running for getting the maximum units of 10 LED lights fixed by the government. This led the foundation for repurchase of LED lights and creating a strong market scope for the same.

Moreover, the exhaustive promotional activities carried out by the LED manufacturing companies also played a major role in convincing people to buy LED lights. Players tried hard to make people aware about the long term cost effectiveness of LED lights as well as their environmental benefits. Another major thing that happened was a steep fall in the market prices of LED lights when the government started providing these lights at a very cheaper rate. At present while the UJALA bulb is available at Rs. 70, the market rate is somewhere between Rs. 110-130 which is not a huge difference. With the declining prices of the LED lights, sales of private players have also increased significantly. After achieving the target of 770 million units, the government will move out from the market making the whole field open for the private players. The efforts which have been made in the current years have given spontaneous results and it will carry on providing its fruits to the private players in the coming years as well.

Major companies operating in the LED lighting market of India are Philips Lighting India Limited, Havells India Limited, Surya Roshni Limited, Bajaj Electricals Limited, Syska LED Lights Private Limited, Crompton Greaves Consumer Electricals Limited, Osram Lighting Private Limited, Wipro Enterprises Private Limited, Eveready Industries India Limited and Moser Baer India Limited.

For More Detail, Click Here

India Refrigerator Market Outlook, 2022

GST SAYS - GET READY TO PAY MORE FOR REFRIGERATORS AND MAKE YOUR POCKET FEEL COLD: BONAFIDE RESEARCH

The Goods and Services Tax has revolutionized the Indian taxation system. The GST Act was passed in the Lok Sabha on 29th March, 2017, and came into effect from 1st July, 2017. Under the GST slab, all home appliances and consumer durables will attract a 28% tax. For durables like television, air conditioner, refrigerator and washing machine, the cumulative tax (excise and value-added tax) before the implementation of GST was around 23-28% depending on the state.

The hot and humid weather conditions have made consumers increasingly concerned about food spoilage and hygiene levels (for cooked food, perishable food items, beverages, and others) and have generated the demand for efficient refrigerators. Moreover penetration level in India is very low only about 27% which causes a greater demand for refrigerators in rural as well urban areas. In the modern age, many electronic appliances have become part of the basic needs. Every household has a fridge, washing machine, vacuum cleaner, chimney etc for the fulfilment of such basic needs. Prices of televisions, refrigerators and air-conditioners has gone up by some 4-5% from July with the goods and services tax (GST) council levying 28% GST on consumer electronics and durables as compared to the previous tax rate which was around 23%. The companies said they will pass on the additional tax burden to consumers which may lead to a temporary impact on demand.

According to recently published report of Bonafide Research “India Refrigerator Market Outlook, 2022”, overall refrigerator sales volume are expected to grow with a CAGR of more than 5% over next four years. Direct cool segment dominates the refrigerator market with 70% share and the rest 30% is of frost free segment. This scenario in the Indian market is set to change in the coming years. Now, consumers are moving toward technologically advanced products due to affordability offered by retailers by way of easy financing options. Features that were considered luxury have now become necessity and started influencing the purchase of Indian consumers. Hence, frost free refrigerators are getting momentum in the market. LG is a major player in direct cool refrigerator segment whereas Samsung is known for its frost free and premium segment refrigerators. In terms of region, Southern and Northern India together contributes for more than 55% to the total refrigerator market.

Price of refrigerators may rise this year because of higher input costs and a new tax structure. Prices of components like compressors for ACs and refrigerators have already risen up by approximately 4%, which in turn will cause higher price for the end products. However, companies are still relieved as they are looking upon festive seasons which are coming soon. Indians are very auspicious about the 'Subh Muhrat' therefore they purchase large appliances on such festive occasions. According to the industry players, refrigerator demand will not get much affected by the 'GST Hurricane' on such festive occasions. But rural markets may feel the heat of this price increase. On the other hand, some states like Maharashtra will have a positive impact after GST implementation. Manufacturers in Maharashtra would be the only one’s getting relief under GST as they were previously charged octroi at the rate of 5% after the other taxes which were almost 25-26% on household electronic appliances. This made their tax structure much higher than other states but now prices could marginally decline there.

Major Indian companies operating in the refrigerator market of India are Samsung India Electronics Private Limited, LG Electronics India Limited, Godrej & Boyce Manufacturing Company Limited, Hitachi Air Conditioning India Limited, Whirlpool of India Limited, Videocon Industries Limited, Panasonic India Private Limited, Haier Appliances (India) Private Limited, BSH Home Appliances Private Limited and Sharp Business Systems (India) Private Limited.

For mode Detail Click HERE

India Fragrance Market Outlook,2022

ORGANIZED DEODORANT AND PERFUME PLAYERS TO DOMINATE THE FRAGRANCE INDUSTRY IN INDIA BY 2022: BONAFIDE RESEARCH

Factors like rise in young population, noticeable demand for fragrance products from tier II and tier III cities, hotter Indian climate and big players entering the market space is resulting in increased demand for fragrance products.

The fragrance industry's rapid growth is attributed primarily to the advent of functional products with several characteristics. The fragrance market of India has been categorized into perfumes and deodorants, out of which deodorants have been doing pretty well since past few years. However since ages, Indian people have used perfumes and perfume oils on their body. The late 19th century was the first real era of perfume when new scents were created because of advances in organic chemistry knowledge. Synthetic perfume products were used in place of certain hard to find or expensive ingredients. The fragrance market in India has been on a high, in terms of production, consumption, import as well as export and is in the process of growing exceptionally with more youngsters wearing fragrances. Youngsters are infusing perfumes and deodorants in their daily personal grooming routine. The Indian fragrance market is further differentiated between organized and unorganized markets.

According to a recently published report by Bonafide Research, "India Fragrance Market Outlook, 2022", the organized market for fragrance products like deodorants and perfumes is set to grow extraordinarily and reach to a total market size of around INR 6500 crore by 2019. The expanding product lines due to significant technology advancements and growing importance towards personal grooming & appearance; coupled with increasing consumer spending on beauty and wellness has contributed to the growth of fragrance market. The Indian market for fragrances consists of organized players like HUL, ITC, J.K Helene Curtis, McNroe Consumer Products, Marico, Nivea etc. which are giving tough competition to unorganized players. Foreign giants like Avon, Coty, L’Oréal have also set up their shops locally and are expected to compete rigorously to gain an upper hand in the market.

In the past, attar and alcoholic perfumes were the only significant categories of the fragrance market, and were mostly represented by unorganized players with the major chunk largely imported. However, with the passage of time more and more organized players have entered the market, thus increasing the overall market size and making it even more compelling for the unorganized players to introduce new cost effective products. Organized players are keeping their product prices in traction so as to capture a larger size of the market as India consumers have a tendency to buy a product that is low-cost and doesn't burn a hole in their pockets. Significant upward growth trend is expected, given the increasing scale of local firms and the need and demand for standardization of products. High-end sophisticated fragrances are set to have an increase in demand as consumers look to impress their peers, subordinates in office environments.

Major companies operating in the fragrance market of India are Hindustan Unilever Limited, Vini Cosmetics Private Limited, ITC Limited, Nivea India Private Limited, McNroe Consumer Products Pvt. Ltd., Marico Limited, J.K. Helene Curtis India Limited, Cavinkare Private Limited, Burberry India Private Limited, Coty India Beauty and Fragrance Products Pvt. Ltd., Avon Beauty Products India Pvt. Ltd., TTK Healthcare Limited, Emami Limited, Vanesa Care Private Limited, Adjavis Venture Limited, Wipro Enterprises Private Limited and Mankind Pharma Limited.

For more detail Click Here