Gender equality? Indeed, male grooming market will be equivalent to female grooming in future: Bonafide Research
In the era of gender equality, male grooming
market is going closer to female grooming market due to increased demand of men
specific products in the country which has become recent trend in few years.
The present men are exceedingly aware of how they introduce themselves
and need to seem very much groomed. Men are never again fulfilled by utilizing
ladies' or unisex items like prior. They need items that take into account
their particular needs implied just for men. So that men's grooming market is
booming at fast rate in India. The market, over time, has been compensating for
having quasi-neglected men’s needs. The whole category, especially skin care,
hair care and fragrance, has a considerable measure of extension for
infiltration with a range of items that may cater every one of these
requirements. Whereas categories like beard care is a new concept, players are
looking forward to cater in recent period.
As stated by report on 'India
Men's Grooming Market Outlook, 2023' prepared by Bonafide Research, total
men's grooming market has been expected to have growth rate of more than 10%
during forecast period. The market is made up of men's shaving products, beard
care products, skin care products, hair care products and fragrance. Men's
fragrance market is the major contributor in the total men's grooming market in
the year 2016-17. Shaving products is constituted by razor and shaving
toiletries; skin care market is constituted by bar soap, body wash & shower
gel, face wash and fairness cream; hair care market is comprised of shampoo,
hair serum, oil, hair gel and hair styling products. Among all these market,
shaving product market has grown with least CAGR during review period. In
fragrance market, deodorant has market dominance over perfume in the 2016-17.
In the skin care market, face wash is expected to have highest CAGR around 22%
till 2022-23. Men's hair serum and styling products are comparatively new
products having growth opportunities in future.
Rising western impact and special exercises highlighting male symbols
including Bollywood on-screen characters or sportsmen are likewise expected to
goad development in the beard products market. Moving from the propensity for
utilizing item purchased by their mom or spouse, Indian men began searching for
items which are only for men. Over the last decade, demand for male-grooming
products has pushed companies beyond selling shaving gels, deodorants, and
razors.
Mammoths like Hindustan Unilever, L'Oréal, Nivea, and Marico are cutting
benefits as Indian men get aware of their hair, beard, and the sky is the limit
from there. Year 2015-16 was a year of emerging start up which are offering
innovative men grooming products like beard oil, moustache oil and balm etc. A
whole host of brand launches in this space are a sign of times to come. Increasing
modern trade, frequency of shopping fuelled by smart-phones bringing consumers
and products closer, aggressive marketing by brands and sale periods in the
online space are additionally pushing the men's grooming. Initiating from
utility-based offerings, people are ultimately shifting towards a full grooming
experience either by purchasing products or experiencing a service.
Report link: https://www.bonafideresearch.com/product/180510451/India-Men's-Grooming-Market-Outlook-2023
Major Companies
Gillette India Limited,
Emami Limited,
Hindustan Unilever Limited,
Godrej Consumer Products Limited (GCPL),
J.K. Helene Curtis India Ltd,
Nivea India Private Limited,
L'Oreal India Private Limited,
Marico Limited,
VI-John India Private Limited,
Himalaya Drug Company Private Limited,
ITC Limited, Zed Lifestyle Pvt. Ltd.,
Happily Unmarried Marketing Pvt. Ltd (Ustraa),
Visage Lines Personal Care Pvt. Ltd.,
Procter & Gamble Hygiene and Health Care Limited.
Emami Limited,
Hindustan Unilever Limited,
Godrej Consumer Products Limited (GCPL),
J.K. Helene Curtis India Ltd,
Nivea India Private Limited,
L'Oreal India Private Limited,
Marico Limited,
VI-John India Private Limited,
Himalaya Drug Company Private Limited,
ITC Limited, Zed Lifestyle Pvt. Ltd.,
Happily Unmarried Marketing Pvt. Ltd (Ustraa),
Visage Lines Personal Care Pvt. Ltd.,
Procter & Gamble Hygiene and Health Care Limited.
Report: India Men's Grooming Market Outlook, 2023
Base Year: 2016-17, Estimated Year: 2017-18, Forecast
Year: 2022-23
Pages: 131, Figures: 51, Tables: 12
CONTACT
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Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
Telephone: +91-265-6551309/ +91-7878231309
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