Body odour is acommon problem many people face. It can cause social embarrassment and difficulty
in personal interactions. This situation arises especially for people living in
hot, humid tropical and subtropical countries like INDIA. Deodorant products
come in handy in these situations. More women than men preferred a compact and
portable size of a deodorant product in India. Women from all regions of India
stated that the cream-based deodorants in roll-on formats have long lasting
effects and are easy to carry.
Wild Stone, Secret Temptation
& Heavens Garden-maker McNROE Consumer Products Pvt. Ltd. Is about to set
up fragrance experience centres across India to let women experience perfumes
and deos, who is a major consumer of the brand. Women’s category is growing at
6.5% over men’s 5.4%. The company forecasts to engage women consumers through
this launch to touch a turnover of 1,200 crore by 2022, as against 408 crore
last year.
The fragrance
industry's rapid growth is attributed primarily to the advent of functional
products with several characteristics. The fragrance market of India has been
categorized into perfumes and deodorants, out of which deodorants have been
doing pretty well since past few years. However since ages, Indian people have
used perfumes and perfume oils on their body. The late 19th century was the
first real era of perfume when new scents were created because of advances in
organic chemistry knowledge. Synthetic perfume products were used in place of
certain hard to find or expensive ingredients. The fragrance market in India
has been on a high, in terms of production, consumption, import as well as
export and is in the process of growing exceptionally with more youngsters
wearing fragrances. Youngsters are infusing perfumes and deodorants in their
daily personal grooming routine. The Indian fragrance market is further
differentiated between organized and unorganized markets.
According to a
recently published report by Bonafide Research, "India Fragrance MarketOutlook, 2022", the organized market for fragrance products like
deodorants and perfumes is set to grow extraordinarily and reach to a total
market size of around INR 6500 crore by 2019. The expanding product lines due
to significant technology advancements and growing importance towards personal
grooming & appearance; coupled with increasing consumer spending on beauty
and wellness has contributed to the growth of fragrance market. The Indian
market for fragrances consists of organized players like HUL, ITC, J.K Helene
Curtis, McNroe Consumer Products, Marico, Nivea etc. which are giving tough
competition to unorganized players. Foreign giants like Avon, Coty, L'Oreal have
also set up their shops locally and are expected to compete rigorously to gain
an upper hand in the market.
In the past, attar
and alcoholic perfumes were the only significant categories of the fragrance
market, and were mostly represented by unorganized players with the major chunk
largely imported. However, with the passage of time more and more organized
players have entered the market, thus increasing the overall market size and
making it even more compelling for the unorganized players to introduce new
cost effective products. Organized players are keeping their product prices in
traction so as to capture a larger size of the market as India consumers have a
tendency to buy a product that is low-cost and doesn't burn a hole in their
pockets. Significant upward growth trend is expected, given the increasing
scale of local firms and the need and demand for standardization of products.
High-end sophisticated fragrances are set to have an increase in demand as
consumers look to impress their peers, subordinates in office environments.
India Fragrance
Market is dominated by deodorants whereas perfumes are also picking up pace
with the onset of lifestyle changes. Deodorants kill the bacteria that causes
odor when there is perspiration. As it is a more natural process to allow
bodies to sweat, it makes more sense for consumers to use deodorants.
Aluminium-free underarm deodorants play a vital role in keeping the body clean
and fresh. For the present generation, it is impossible to imagine life without
deodorants. Different types of deodorants are available in the market from
which one needs to select that meets their requirements. India deodorant market
is expected to grow with a CAGR of more than 15% over next five years out of
which the aerosol/spray form of deodorant is expected to continue its dominance
over 2017-2022.
“India Fragrance
Market Outlook, 2022” discusses the following aspects of fragrance products in
India:
- Global Fragrance
Market Outlook by Market Size & Forecast
- Global Fragrance
Market Segmental Analysis: By Company, By Region, By Category
- Global Deodorant
Market Outlook by Market Size & Forecast
- Global Spray
Deodorant Market Size & Forecast
- Global Sticks &
Solids Market Size & Forecast
- Global Roll-On
Market Size & Forecast
- Global Deodorant
Market Segmental Analysis: By Company, By Region, By Product Type
- Global Perfume
Market Outlook by Market Size & Forecast
- Global Perfume
Market Segmental Analysis: By Company, By Region, By Ingredient Type, By
Distribution Channel
- India Fragrance
Market Outlook by Market Size & Forecast
- India Organized Vs.
Unorganized Fragrance Market Size & Forecast
- India Fragrance
Market Segmental Analysis: By Category, By End User
- India Deodorant
Market Outlook by Market Size & Forecast
- India Spray
Deodorant Market Size & Forecast
- India Roll-On &
Stick Deodorant Market Size & Forecast
- India Organized Vs.
Unorganized Deodorant Market Size & Forecast
- India Deodorant
Market Segmental Analysis: By Company, By Brand, By End User, By Demographics
- India Perfume
Market Outlook by Market Size & Forecast
- India Organized Vs.
Unorganized Perfume Market Size & Forecast
- India Perfume
Market Segmental Analysis: By End User, By Sales Channel
- Product Price &
Variant Analysis of deodorants for men and women
- Product Price &
Variant Analysis of perfumes for men and women
- Competitive
Landscape & Strategic Recommendations
- Key vendors in this
market space
This report can be
useful to Industry consultants, manufacturers and other stakeholders to align their
market-centric strategies. In addition to marketing & presentations, it
will also increase competitive knowledge about the industry.
Contact Us
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing
Manager
Telephone:
+91-7878231309
Website: http://bonafideresearch.com/
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