The more the merrier: Availability of many variants of salad dressing helps the market to climb with an expected CAGR of more than 20%

Availabilityof 14 variants of salad dressingis expected to make a space on every table ofthe country, be it a middle-class home or a seven-star hotel. Busy lifestylesof people has, and is expected to boost the market for salad dressing in thecountry.

Owing to the benefits such as growing demand for international food, availability of many variants and awareness about their multiple uses, acceptance of these sauces among young population and many such factors, the market for salad dressing is expected to increase by more than 15% CAGR. But the market has also faced pull-back in the demand due to challenges like shorter shelf like of salad dressing, lack of awareness among consumers, especially in the rural India as there is no advertisement campaign about salad dressings, and people’s reluctance to have salad.

According the report on 'India Mayonnaise and Salad Dressing Market Outlook, 2023' published by Bonafide Research, the mayonnaise and salad dressing market of the country has grown with a CAGR of more than 20%, and is expected to grow to value more than INR 750 crores in the forecasted year 2022-23. Salad dressings include 14 types of salad dressings like Mustard & Honey Mustard Salad Dressing, French Salad Dressing, Pasta Salad Dressing, Italian Salad Dressing, Cream & Cheese salad Dressing, Chipotle Southwest, Greek Low Fat Salad Dressing, Caesar Salad Dressing, Thousand Island Salad Dressing, Vinaigrette Salad Dressing, Russian Salad Dressing, Ranch Dressing, Harissa Dressing and Garlic Salad Dressing.

From all these types, the pasta salad dressing has dominated the market, with a share of more than 15% of the total market of salad dressing in the country. This salad dressing is mainly made up of mayonnaise, red wine vinegar, olive oil, mustard, etc. Majorly, Dr. Oetker’s Fun Food brand sells salad dressing for pasta in the country. Together, the share of cream & cheese salad dressing, Caesar salad dressing, Russian salad dressing and Greek Low Fat salad dressing is more than 15% in the total market of salad dressing. This share is expected to decrease relatively, as the share of other sauces like pasta salad dressing, mustard and honey & mustard salad dressing is expected to rise considerably. In addition to this, Vinaigrette Salad Dressing, Ranch Dressing, Chipotle Southwest, Harissa Dressing and Garlic Salad Dressing are having a share of more than 10% in the total market of salad dressing in the country.

Moreover, the organised market is dominating the market for salad dressing in the country, and is also expected to dominate the market in the forecasted period 2022-23 with more than 75% of the market. Also, the institutional buyers of salad dressing include food giants like McDonalds, Domino’s, Subway, KFC, etc. and also local HoReCa players like Being Healthy, Salad Days, Boondock Bistro, The Spirit Restaurant, etc.

Major Companies

Major companies that operate into the mayonnaise and salad dressing market in India are Dr. Oetker India Pvt. Ltd. (Funfoods), Cremica Food Industries Limited, FieldFresh Foods Pvt. Ltd. (Del Monte), Veeba Food Services Pvt. Ltd., Bajoria Foods (American Garden), Heinz India Pvt. Ltd., Scandic Food (Sil), Instar Foods (Posh Nosh), Wingreen Farms Pvt. Ltd., etc.

Report: India Table Sauces Market Outlook, 2023.

Base Year: 2016-17, Estimated Year: 2017-18, Forecast Year: 2022-23

Pages: 124, Figures: 33, Tables: 20

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