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Tuesday, 8 January 2019

All the roads lead to a Greener India in 2019 : Bonafide Marketing



Electric Vehicles uses a battery to store the electric energy that powers the vehicle. Electric Vehicle (EV) is sometimes referred to as Battery Electric Vehicle (BEV).EV batteries are charged by plugging the vehicle in to an electric power source. Electric Vehicles are typically more expensive than similar conventional vehicles, however some cost can be recovered through fuel savings. Rechargeable batteries used in electric vehicles include lead–acid, NiCd, nickel–metal hydride, lithium-ion, Li-ion polymer, and, less commonly, zinc–air and molten-salt batteries. Most electric vehicles have used lead-acid batteries due to their mature technology, high availability, and low cost. For now, our safest bet is to use the tried-and-true lead acid battery for Electric Vehicle. The initial cost is still a significant savings over lithium-ion batteries. If lead-acid batteries are maintained properly, they will function at 80–90% efficiency.

New electric vehicles on road from 2018 to 2019
In 2018, Mahindra launched its first lithium-ion powered three-wheeler vehicle that has a range of 130 km and takes around 4 hours to charge.
Okinawa launched a two-wheeler "Ridge+" in October that comes with a detachable battery feature, has a range of 120 km and a top speed of 55 km/hr.
Bengaluru-based Ather Energy launched the" Ather 450" and" Ather 340" in June. The Ather 450 has a range of 75 km with a top speed of 80km/hr. The Ather 340 has a top speed of 70km/hr with a range of 60km.

In 2019, SUV-specialist Mahindra will launch its third battery-powered passenger vehicle , electric version of the KUV 100. The vehicle is expected to have a range of 150-180 km and would take around 3-4 hours for a complete charge.
Hyundai will kick-start its EV campaign in India with the launch of Kona in the second half of 2019. The stylish SUV will be a CBU unit. With a driving range of 482 km and a top speed of 167 km/hr the Kona Electric will take nine hours to charge fully.

Japanese auto major Nissan Motors will launch the Leaf in India through the imported route. With a range of 400 km, the car takes about 8 hours to charge completely.
Indian auto giant Bajaj Auto will launch an electric three-wheeler next year. The company is already the market leader in petrol powered three wheelers. It may also launch an electric "Qute" later in the year. The Qute is already on sale in a few states

The Pune-based company is ready to roll out "T6X", touted to be amongst the fastest elctric motorcycles ever built. T6X boasts of a top speed of 100 km/hr and has a range of 100 km.
The Haryana-based company is ready to launch at least two electric scooters  this year. Twenty Two Motors first came to the forefront after Taiwanese automaker Kymco invested $65 million in the company. The first scooter to be launched by the nascent company is called "Flow".
E-Tron is the first all-electric car by the German auto giant and will debut in India this year. The car has a range of 400 km and takes about 30 mins to charge 80 percent of the battery. E-tron will be imported to India.

The Indian electric bike start-up Ultraviolette Automotive is set to launch the radical-looking electric superbike this year. The bike which looks straight out of a sci-fi movie can attain a top speed of 150 km/hr, making it one of the fastest bikes to ever launch on Indian roads.

To download page: https://www.bonafideresearch.com/download_page.php?product_code=180750031

As stated by Bonafide Research in its report India Automotive Lead Acid Battery Market Outlook, 2023," the Government of India has plans to make a major shift to electric vehicles by 2030. Even if India is able to achieve 50-70%, India will be one of the largest adopters of electric mobility. Lead acid battery is the best available option for electric vehicles."

According to Bonafide Research, India overall automotive lead acid battery market has grown with more than 10% CAGR over reviewing period from year 2012-13 to 2017-18. India automotive lead acid battery market is leading by two wheeler battery market, followed by four-wheelers and commercial battery market. As per the Society of India Automobile Manufacturers, the domestic sales of two wheelers in the country stood at more than 20 million units, which are expected to grow at a rapid pace over the next 5 years. India has witnessed a tremendous growth in per capita income thereby resulting in more disposable income in the hands of its citizens. As a result, there has been a sharp increase in the sales of automobiles, particularly of the two wheelers. India has the most number of young people in the world. This is expected to spur the growth of two wheeler lead acid batteries in the forecast period. The automobile industry employs about 19 mn people directly and indirectly. India is the 8 largest commercial vehicle manufacturers in the world. While it is the 2nd largest bus manufacturer, it ranks 5th globally in manufacturing heavy trucks. Growing inclination towards pollution-free electric vehicles coupled with technological developments is expected to increase product demand over the upcoming years.

The two wheeler and four wheeler battery market is anticipated to contribute more than 65% market share of total automotive lead acid battery market by year 2022-23. The major brands which offer lead acid battery in India are Exide and Amaron, which are jointly cater more than 50% of the lead acid battery market.

Major companies that operate into the automotive lead acid battery market in India are Exide Industries Limited, Amara Raja Batteries Limited, Luminous Power Technologies Limited, TATA AutocompGy Batteries Private Limited, OKAYA Power Pvt. Ltd, Su-kam power system.
Ask for a sample copy: https://www.bonafideresearch.com/samplereport/180750031/India-Automotive--Lead-Acid-Battery-Market-Outlook-2023

Covered in the report:
             Automotive lead acid battery
             Two wheeler
             Three wheeler
             Commercial vehicle
             Motive Power

How it will help solving your strategic decision-making process??
- India Lead Acid Battery Market By value.
- India Automotive Lead Acid Battery Market By Value.
- India Automotive Lead Acid Battery Market By Volume.
- India Automotive Lead Acid Battery Market Share ByType.
- India Automotive Lead Acid Battery Market Share By Industry.
- India Automotive Lead Acid Battery Market Share By Company.
- India Two Wheeler OEM & Replacement Battery Market By Value & Volume.
- India Three Wheeler OEM & Replacement Battery Market By Value & Volume.
- India Tractor OEM& Replacement Battery Market By Value & Volume.
- India Passenger Vehicle OEM & replacement Battery Market By Value & Volume
- India Commercial OEM & replacement Battery Market By value & Volume

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of automotive lead acid battery products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
Please get in touch with our sales team in order to find out more.

CONTACT US
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
E-mail: sales@bonafideresearch.com
Telephone:  +91-7878231309
Website: http://bonafideresearch.com/

Keywords: India, Research, Study, Market, Share, Battery, Automotive Lead Acid, Three wheeler, Two wheeler, Passenger Vehicle, Commercial Vehicle, Tractor, Exide, Amara Raja, TATA, Su-Kam, Motive, E-rickshaw, Replacement, OEM.

Wednesday, 19 December 2018

Digitalization has not proven to be a threat to stationery market in India.


The continuousimprovement of literacy rates, the enhancement of consumers’ healthy lifestyle,fashion consciousness, consideration of personal grooming and extended lifespan, plus improvements in conditions and distribution channel development in rural areas, has all created opportunities for expansion of the stationary market. In Non-Paper Stationary Market, rivalry drives the market crazy for new products; it has its positive side too, as this way the consumer can get the best product he wishes for, in different price ranges. Indian buyers are price sensitive but are ready to spend more if dependable products are offered. However, the buying behaviour of the consumer towards non-paper stationery products is that of rawness about the variety of products or the correct usage of the product available in the market. This is on account of the offer of the chaotic players in the business is significantly higher than the sorted out players.

According to the report on 'India Non-Paper Stationary Market Outlook, 2023' published by Bonafide Research, India overall non-paper stationary market is expected to grow with a CAGR of 8% over reviewing period from year 2017-18 to 2022-23. The total market of stationary is made from paper stationary and non-paper stationary products. Paper stationary market is further segmented into products for office use and non-office use. Non-paper stationary segment covers products such as writing instruments, office products, colours and other adhesive & technical instruments. Writing instrument contains Pens, Pencils and other. In Writing instrument Market, Pen Segment Market is dominating followed by Pencil. Leading companies in Writing Instrument has major market share includes BIC Cello, Linc, Flair etc.

In short, stationary market includes products like, notebooks, paper for office, pens, non paper for office, pencils, colours and much more types. Among this entire category, apart from dominating paper stationary, non paper stationary category has contributed less than 40 percent market share. Further, writing instrument has chunked the largest pie of the non-paper stationary market with segment likewise, pen, pencil and others. All these lead to one conclusion that evolving digitalisation is not yet proving a threat to the stationary products, considering the potential growth of the market.

To download page: https://www.bonafideresearch.com/download_page.php?product_code=180710521

In India, though stationery is largely retailed through local or small players, the industry is gradually moving towards the organised mould. The non-paper stationary market has witnessed phenomenal growth over the past couple of years. Growth beyond its set boundaries of writing instruments, stationary today includes a huge gamut of products across various ranges. Additionally pushing the business on a development direction is the inundation of enormous and famous players. Indeed, even the top of the line extravagance brands, which were prior constrained to the openings of select showrooms, have advanced into bigger retail outlets, in this way discovering more takers." The buyers dealt with, like a ruler today. Likewise, the governments focus on expanding education wherever has helped the development of the non-paper stationery market in India.

Furthermore, Developing economy, rising disposable income of individuals, growing awareness of importance of education and much more reasons are there to spend more on stationary products. Further, increasing number of schools, colleges and offices also indicate the more consumption of non-Paper stationary products. In addition, increase in population of country show the huge potential for market growth of non-Paper stationary market.

Table of Content
1.    Executive Summary
2.    India Non-paper Stationary Market Outlook
3.    Trade Dynamics
4.    Market Dynamics
5.    Market Trends & Development
6.    Government Initiative in India Education Sector  
7.    PEST Analysis
8.    Indian Economic Profile   
9.    Competitive Landscape
10.    Strategic Recommendation
11.    Disclaimer   

Ask for a sample report: https://www.bonafideresearch.com/samplereport/180710521/India-Non-Paper-Stationary-Market-Outlook-2023

Major companies that operate into the stationary market in India are ITC Limited, Doms Industries Private Limited, BIC Cello (India) Private Limited, Kokuyo Camlin Limited, Hindustan Pencils Private Limited, The West Coast Paper Mills Limited, Navneet Education Limited, Flair (India) Private Limited, Sundaram Multi Pap Limited, J K Paper Limited, Linc Pens & Plastic Limited.

About Bonafide Research
Bonafide Research is a multi-disciplinary research and consulting company which provides all the data required to solve strategic, business and marketing problems. Bonafide is one of the fastest growing market research and consulting company offering syndicated research, custom research and marketing services. Bonafide Research has not only been working with fortune 500 clients but also served to mid-size companies, small specialists and even start-ups. Our quality of work has ensured repeat business, recognition and recommendations from clients across the world.

Please get in touch for more information.

CONTACT US
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
E-mail: sales@bonafideresearch.com
Telephone: +91-7878231309
Website: http://bonafideresearch.com/

“As Butter is equivalent to Amul, Chocolate Spread is equivalent to Nutella”: Bonafide Research


Italian confectionery giant Ferrero is the other name for chocolate spreads in the country, as it is having a predominating share in the chocolate spread market, primarily due to its popularity on the social media, especially among the elite consumers.

Most recently, Nutella has caught the fancy of the urban youth who use it in innovative ways to make breakfast more appealing. It is a cool brand for young and old people, and it also enjoys the tag of being a western favourite, and this perception is being encashed by the company in a way that has led to word-of-mouth branding, especially among the young elite class of the country, who love to share their regimens with a hashtag.


According to the report on India Spread (Jam, Honey, Butter, Cheese, Choco) Market Outlook, 2023' published by Bonafide Research, the chocolate spreads market in the country is expected to rise up to more than INR 300 crores in the forecast period 2022-23 owing to the factors like widespread acceptance of bread in daily diets majorly among urban population. Also, increasing use of chocolate spreads as a substitute to butter owing to its low fat content, high nutritive value and easy spread-ability at refrigeration temperatures over food products such as ice cream toppings, croissants, instant hot chocolate are some of the key factors bolstering the market growth. Total chocolate spread market is anticipated to have growth rate more than 15% during forecast period.  Though, it has negligible market share in the total spread market around 4%.

To download page: https://www.bonafideresearch.com/download_page.php?product_code=180720311

The increasing trend of snackification will add up to the growth of chocolate spread market during the forecast period. In addition to this, the chocolate hazelnut spread is becoming an integral part of every breakfast. Manufacturers are also offering low calorie, gluten free and reduced fat chocolate hazelnut spread to cater to the surging demand from the health conscious people especially in the developed markets.

Nutella has two types of variants under chocolate spread: Chocolate Spread and Hazelnut Spread with Cocoa. Ferrero is manufacturing chocolate spread domestically, while it imports hazelnut spread. It is significant that even though Nutella has not launched any advertisement campaign in the country for its chocolate spread, the company has managed to gain a dominating share in the market. It is so, because people are now aware about the product due to word-of-mouth. It's major rivalry is with Hershey's choco spread and Dr. Oetker's Funfoods in india. 
                               
Chocolate spreads are majorly consumed majorly as a spread on toasts, breads and other bakery products such as pancakes, muffins, pitas and waffles . The plain chocolate spread is dominating the market with more than 65% share, and this is expected to decrease in future. Increasing trend in the market is on the account of increasing awareness for healthy breakfast, rising consumer expense on ready to eat food items, and presence of comparatively higher number of Tier-l and Tier-ll cities, which are the major demand generators of chocolate spreads in the country.

‘India Spread (Jam, Honey, Butter, Cheese, Choco) Market Outlook, 2023’ gives a comprehensive analysis of the Spread industry in India. The India Spread market majorly consists of cheese spread, butter spread, peanut spread, honey spread, chocolate spread, jams, jellies and preserves and other spreads like sandwich spread, green chutney, imly chutney, etc.

Among all, honey spread is dominating the market with more than 50% share, owing to its health benefits, such as antimicrobial and immunity boosting properties. Honey and Butter is the major contributor having more than 75% of the market share in the year 2016-17. All these products are segmented into their types and end users i.e. retail and institutional. Other spread which includes green chutney, special sandwich spread, imly chutney etc is expected to have market value around INR 125 crore at the end of forecast period. And it has highest CAGR during review period which was more than 25%. Jams, Jellies and Preserve have least growth rate being oldest category after honey in the country. Retail sales have dominance over institutional in overall spread market in the year 2016-17.

Ask for a sample report: https://www.bonafideresearch.com/samplereport/180720311/India-Spread-Jam-Honey-Butter-Cheese-Choco-Market-Outlook-2023

How it will help solving your strategic decision making process?
- India Spreads Market Size by Value & Forecast
- India Spreads Market Segmental Analysis: By Company, By Product Type, By End User
-India Butter Market
- India Butter Market Segmental Analysis: By Company, By Product Type, By End User
- India Cheese Spread Market
- India Cheese Spreads Market Segmental Analysis: By Company, By Product Type, By End User
- India Chocolate Spread Market
- India Chocolate Spreads Market Segmental Analysis: By Company, By Product Type, By End User
- India Peanut Butter Market
- India Peanut Butter Market Segmental Analysis: By Company, By Product Type, By End User
- India Honey Market
- India Honey Market Segmental Analysis: By Company, By Product Type, By End User
- India Jams, Jellies and Preserves Market
- India Jams, Jellies and Preserves Market Segmental Analysis: By Company, By Product Type, By End User
- India Other Spreads Market- Average Selling Price
- Product, Variant & Pricing Analysis
- Product Variant Information
- Key Vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Spread in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

About Bonafide Research
Bonafide Research is a multi-disciplinary research and consulting company which provides all the data required to solve strategic, business and marketing problems. Bonafide is one of the fastest growing market research and consulting company offering syndicated research, custom research and marketing services. Bonafide Research has not only been working with fortune 500 clients but also served to mid-size companies, small specialists and even start-ups. Our quality of work has ensured repeat business, recognition and recommendations from clients across the world.
https://www.bonafideresearch.com/product/180720311/India-Spread-Jam-Honey-Butter-Cheese-Choco-Market-Outlook-2023

Please get in touch for more information.

CONTACT US
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
E-mail: sales@bonafideresearch.com
Telephone: +91-7878231309
Website: http://bonafideresearch.com/

Tuesday, 18 December 2018

New fragrances and variants have blossomed the India Agarbatti and Dhoop market in the past years.


The burning ofdhoop and agarbatti in religious and social function has been practiced inIndia since early times. They are burnt in Indian homes as a room freshener and is reputed to process high aesthetic properties. The Indian agarbatti and dhoop industry exports a large amount of shipments to more than 90 countries of the world. Compared to other countries the Indian agarbatti and dhoop are pursued to have a superior quality. The market consists of a large number of unorganised players.

The Indian agarbatti and dhoop market is highly dominated by the agarbatti sales, dhoop is not much preferred in Indian market. India is one of the largest producers of agarbatti and dhoop sticks, as well as largest consumer too. More than 2/3rd of the agarbatti produced in India are consumed locally. The fragrances mostly consumed in Indian market are Rose, lavender, Sandal, Champa, Jasmine, Mogra, etc. While the players in Indian market are searching for new fragrances to attract more customers. While variants of agarbatti are available in terms of pack size, packaging type, stick length, stick shape, stick colour, etc.

The players in India agarbatti and dhoop market are found to be expanding their product range by bring new fragrances as well as new variants in term of pack size, stick shape, stick colour, stick length, etc. to target large segments of Indian market.

The Indian agarbatti and dhoop market consist of a large number of agarbatti giants as well as other players. The high presence of other players is mainly due to low entry barrier of the industry, easy availability of imported cheap raw material as well as raw sticks, the machines required for production are also not so costly, highly labour captive industry which requires less skilled labours, etc.

According to report ‘India Incense sticks (Agarbatti & Dhoop) Market Outlook, 2023’ published by Bonafide Research, The Indian agarbatti and dhoop market is forecasted to have high growth with a CAGR of more than 9% from 2022-23. The primary reasons for this high growth are rising number of temples, increasing tourism, rising disposable income, rising number of pujas and rituals with rising problems of people, increasing variants, etc.The exports of agarbatti and dhoop are also increasing since last few years. The major consumption is found to be in the southern states of India with presence of large number of big temples, highly religious people, etc. The states in North and South region of India combined contribute for around than 2/3rd sales of agarbatti in India.

To download page: https://www.bonafideresearch.com/download_page.php?product_code=180710541

The current India agarbatti and dhoop market is flooded with a large number of brands and there is very less places where agarbatti and dhoop are not available. So, for further growth of the market share the companies in Indian market are discoursing new variants of agarbatti and dhoop in terms of new fragrance. Many of the firms are also altering their stick size, shape and colour in order to differentiate themselves and to make their sticks more attractive. Companies are creating new combination of fragrance, stick shape, stick size and pack size targeting various geographical regions, festivals, and consumer preferences to boost their sales. Recently in February 2018, Mysore Deep Perfumery House (Known for its brand Zed Black) introduced a new series ‘Suryanamaskar’ targeting the export market at Yoga enthusiasts across the globe having18 distinct fragrances. Mysore Scents has two freelance perfumers that have contributed to the development of the company’s 250-odd variants and introduce two new ones every month. These perfumers work on a retainer basis and help Mysore Scents come up with new scents, but are not involved in the manufacturing process for confidentiality purposes. While in January 2018, Moksh agarbatti launched its new fragrance ‘Lucky 100’ specially targeting the Odisha Market.

TABLE OF CONTENT

1. Executive Summary
2. India Agarbatti & Dhoop Market Outlook
3. India Dhoop Market Outlook
4. India Agarbatti Market Outlook
5. India Agarbatti & Dhoop Market Sales Channel Analysis
6. Indian Economic Profile
7. Raw Material
8. Pest Analysis
9. Trade Dynamics
10. Market Dynamics
11. Market Trends and Development
12. Competitive Landscape
13. Strategic Recommendations
14. Disclaimer

Ask for a sample report: https://www.bonafideresearch.com/samplereport/180710541/India-Incense-sticks-Agarbatti-&-Dhoop-Market-Outlook-2023

The organized agarbatti market is led by N. Ranga Rao & Sonswith its vast brand range having a large number brand. Cycle is the leading brand of N. Ranga Rao & Sons, and it also observes highest market share by brand in Indian agarbatti and dhoop brand. N. Ranga Rao & Sons focuses on increasing its sales with high advertisement. The cycle brand has 3 brand ambassadors Amitabh Bachchan, Sourav Ganguli and Ramesh Arvind for different regions. While in 2017 all three of the were featured in a single advertisement for their campaign ‘India Prays with Cycle’ showing diversity of India.

Some of the major companies that operate into Indian Agarbatti and Dhoop market are N. Ranga Rao & Sons Private Limited, Moksh Agarbattis, ITC Limited, Mysore Deep Perfumery House (MDPH), Shree Kalpana Perfumery Works Private Limited, Hari Darshan Sevashram Private Limited, B. V. Aswathiah & Bros, Hem Corporation Private Limited, Patanjali Ayurved Limited.

Please get in touch for more information.

CONTACT US
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
E-mail: sales@bonafideresearch.com
Telephone: +91-7878231309
Website: http://bonafideresearch.com/



Monday, 10 December 2018

Rasna revives ethnicity with its new Native Haat range products.


Rasna is one of the most trusted brands in India. It is one of the world's first producers of instant fruit-based concentrate. The present customer has turned out to be exceptionally wellbeing cognizant and needs to return to their ethnic roots with normal fixings like nectar, fundamental oil, flavor oil, badam powder and so on. Remembering this, with a guarantee of no synthetic concoctions and additives, Rasna has brought forth another brand called 'Rasna Native Haat'.
Rasna Native Haat comes with a one-line promise to consumers to, ‘go back to nature’. This is clearly visible in their product offerings namely Rasna Native Haat, Aampanna, Shikanji which are available in powder form as well as ready to drink form. Now as an addition to the product portfolio the brand has launched Rasna Native Haat Honey Vita and Badam Vita Powder and Honey in following SKUs:
-Honey Vita (Chocolate Flavour) – 18g, 100g, 600g, 500g
-Badam Vita (Badam Flavour) – 12g, 200g
-Honey (Natural) – 750g, 500g, 250g, 50g
To further promote the products, Rasna Native Haat  has announced its new Brand Ambassador, Saina Nehwal, who has shot a TV Commercial for both, Honey and Honey Vita products. Rasna has seen as an innovative company be it product launch, marketing or distribution and is enviable 100 percent recall and almost 80 percent market share which makes it a role model company.
As stated by Bonafide Research in its market research report “India Juice Market Outlook, 2021”, the beverage market in India is bifurcated mainly into alcoholic and non – alcoholic beverage. The further segmentation of non – alcoholic beverage in India comes out to be of carbonated and non – carbonated beverage. The main segments that are observed in the non- carbonated non – alcoholic segments comprises of juices, bottled water, energy drinks, ready to drink tea and coffee, flavoured milk, malted drinks and other drinks that are available. The report covers the detailed insights of the Juice market in the global and the Indian market. The report covers the global juice market in a detailed segmental analysis with the value and volumetric analysis.
To request sample copy: https://www.bonafideresearch.com/samplereport/160220111/India-Juice-Market-Outlook-2021
People demand naturalness and a particular taste sensation with as few calories as possible from juices and nectars globally. To provide this, manufacturers are trying to combine the best raw materials with innovative product concepts. The manufacturers are bringing new packaging trends, which will attract the consumers to buy it. The fruit and vegetable processing industry in India is highly decentralized having wide capacities. The perishable nature of juices dictated immediate consumption within less than 24 hours in warm climates and extended but still limited time in cooler environs. Natural chilling or freezing was the only alternative to microbial modification of the juice. The juice market in India constituted compound average growth rate of about 18.30% in the period of six years from 2009 to 2015. The current Prime Minister of India Mr. Narendra Modi proposed the big players like Coca Cola, Pepsi to add 2% of fruit content in the aerated drinks, which will thereby help the farmers to cultivate more in fruits and can generate profit. This kind of initiatives will promote the inclusion of real fruits in the juices available in the market.
According to “India Juice Market Outlook, 2021”, the juice market in India showcased CAGR of more than 18% in the last six years. The main segment in the juice market is done on the basis of fruit content in each of the segment. Fruit juices, fruit drinks and nectar drinks are the different segments that are available. Fruit drinks dominate the market with more than half of the market in its territory. Street vendors find this product feasible as the product comes cheap and viable. The consumers of India are rather price sensitive and go for the cheaper options without realizing the side effects. Fruit drinks showcased a dominating share of 58% in 2015 but with the increasing awareness about the deteriorating health due to such drinks is expected to decline the market in the coming five years. The top players are working rigorously on a fruit drink that contains 100% juice content. The health conscious people are also shifting from the fruit drinks to the fruit juice segment as it is healthier and has non added preservatives or artificial flavours like that in fruit drinks segment. Dabur, Parle Agro, PepsiCo, Coca Cola and other companies have shown their exposure in the Indian market. The leading players are showing their presence in each segment by launching new products in each variant.
How it will help solving your strategic decision making process??
- To identify the on-going trends and anticipated growth in the next five years
- To anticipate the market size in 2021 and the growth rate by then
- The identify the ongoing market trends
- The drivers of this market, challenges that hinders the growth
- The key vendors in this market space
- The market opportunities and threats faced by the key vendors
- Global Juice Market Size, Share & Forecast
- India Juice Market Size, Share & Forecast
- Segmental Analysis - By Company, Pricing Analysis, By Brand
- Changing Market Trends & Emerging Opportunities
- Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
To download page: https://www.bonafideresearch.com/download_page.php?product_code=160220111
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with juice market suppliers and channel partners in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases
Please get in touch with our sales team in order to find out more
About Bonafide Research
Bonafide Research is a multi-disciplinary research and consulting company which provides all the data required to solve strategic, business and marketing problems. Bonafide is one of the fastest growing market research and consulting company offering syndicated research, custom research and marketing services. Bonafide Research has not only been working with fortune 500 clients but also served to mid-size companies, small specialists and even start-ups. Our quality of work has ensured repeat business, recognition and recommendations from clients across the world.
Please get in touch for more information.
CONTACT US
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
E-mail: sales@bonafideresearch.com
Telephone: +91-7878231309
Website: http://bonafideresearch.com/

Keywords: rasna, juice market, juice market analysis, research report, bonafide research,  honey vita, badam vita, juices, fruit  juice, organic juice, healthy juices, fresh juice,  coca cola,  parle agro, dabur, pepsico, natural juice, honey, drinks, food & beverage, beverage, drinks, food, saina nehwal,

India Chocolate Market Outlook", 2023


Christmas is all about cold snow, warm sweaters, bright lights & CHOCOLATES.
Christmas and chocolates go hand in hand since its origin
December 25, is theday when christmas is celeberated all over the world, be it children or adultsor age olds. Jesus chose to be born on the shortest day of the year for symbolic reasons, according to an early Christmas sermon. Christmas Day is celebrated as a major festival and public holiday in countries around the world, including many whose populations are mostly non-Christian.
The traditional colors of Christmas decorations are red, green, and gold. Red symbolizes the blood of Jesus,  which was shed in his crucifixion, while green symbolizes eternal life, and in particular the evergreen tree, which does not lose its leaves in the winter, and gold is the first color associated with Christmas, as one of the three gifts of the Magi, symbolizing royalty.

Christmas lights and banners may be hung along streets, music played from speakers, and Christmas trees placed in prominent places. It is common in many parts of the world for town squares and consumer shopping areas to sponsor and display decorations. In some countries, Christmas decorations are traditionally taken down on Twelfth Night, the evening of January 5.
Christmas, along with Easter, is the period of highest annual church attendance. People offer prayers at midnight and sing carols.

As a Christmas tradition, the chocolate coin giving was thought to be started by the deeds of Saint Nicholas. Although there isn't any written documentation, many legends speak of his kindness to children. He was said to be an incredibly shy person and wanted to give money to the poor children of Myra without them knowing about it. One night he climbed on a roof and threw a purse of money down a chimney, which landed in a pair of stockings that a little girl had hung up to dry.
In the United Kingdom chocolate coins mimic the design of real money; they are traditionally bought around Christmas and are used to decorate the Christmas tree and to fill the stockings of children. When children visit a friend or relative they are allowed to find and take chocolates from the tree as a treat. A variant of this is that chocolate coins are hidden somewhere in the house for children to find, often in the form of a treasure trail.

Chocolates are the major attractions on Christmas. It has many forms chocolate coins, chocolate pudding, chocolate mousse, chocolate cake, candy, chocolate bars, and chocolate gifting."India Chocolate Market Outlook", 2023 gives a comprehensive analysis on the Chocolate industry of India. In India, the hygiene products market has shown an explosive growth in recent years. The key growth drivers of chocolate industry in India are tradition of gifting sweets, shifting in consumer preference from traditional mithai to chocolates, rising income levels and attractive pricing which is suitable for every pocket. The urban India and tier I, II cities have woken up to the fad of chocolate being considered as a gift proposition. While even till few years back sweets were the only option in delicacy gifting, overt media exposure and smart marketing techniques have positioned chocolates as an alternative.

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According to report, 'India Chocolate Market Outlook, 2023' published by Bonafide Research, total chocolate market has grown with 18% CAGR from 2011-12 to 2016-17 in value terms. In volume terms, it is predicted to have growth rate around XX% during forecast period. Total chocolate market is segmented into two broad categories i.e. Mass and Premium. It has three product viz. Dark chocolate, White chocolate and Milk chocolate. Milk chocolates have been always popular in India and contribute more than 70% of the total chocolate market.

India is now one of the world’s fastest growing chocolate confectionery markets. The Indian chocolate market is expected to grow by 20 per cent each year between 2016 and 2020. As a result, it is generating new demand from many customer segments, and growing rapidly. This remarkable transformation has been possible because the chocolate category has reinvented itself.

Covered in this report:
• India chocolate Market
• India Milk Chocolate
• India White Chocolate
• India Dark Chocolate
• India Mass Chocolate
• India Premium Chocolate

"India Chocolate Market Outlook, 2023" discusses the following aspects of Chocolate in India:
- Global Chocolate Market Size By Value & Forecast
- North America Chocolate Market Size By Value & Forecast
- Asia Pacific Chocolate Market Size By Value & Forecast
- Europe Chocolate Market Size By Value & Forecast
- Global Chocolate Segmental Analysis: By Region, By Company
- India Chocolate Market Size By Value & Forecast
- India Milk Chocolate Market Size By Value, Volume & Forecast
- India Dark Chocolate Market Size By Value, Volume & Forecast
- India White Chocolate Market Size By Value, Volume & Forecast
- India Mass Chocolate Market Size By Value, Volume & Forecast
- India Premium Chocolate Market Size By Value, Volume & Forecast
- India Chocolate Segmental Analysis: By Type, By Company, By Brand, By Region
- Key Vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

To request sample copy: https://www.bonafideresearch.com/samplereport/180920011/India-Chocolate-Market-Outlook-2023

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Chocolate in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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About Bonafide Research
Bonafide Research is a multi-disciplinary research and consulting company which provides all the data required to solve strategic, business and marketing problems. Bonafide is one of the fastest growing market research and consulting company offering syndicated research, custom research and marketing services. Bonafide Research has not only been working with fortune 500 clients but also served to mid-size companies, small specialists and even start-ups. Our quality of work has ensured repeat business, recognition and recommendations from clients across the world.
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Keywords: chocolate,


Sunday, 9 December 2018

India Namkeen Market Overview, 2018-2023


"The snack market has recently seen a boom in the number of traditional snack manufacturers who produce packaged products but it is very essential for them to develop a sound strategy and have an in-depth knowledge of their target consumers."

After 2001, India has seen a massive change in Snack food market. The meaning of snack has been redefined from chips and cookies to beverages, mini-meals and even three items on the plate. There is a rise in demand of snacks market which drives manufactures to grow and operate in this segment lucratively. Due to the busier lifestyle in the recent past, the demand for convenient products has increased a lot with the thrust of packaged food in India. With the advancement of technology, urbanization, increase in purchasing power, growth in female work population, expansion of nuclear families has augmented the business of the packaged snack food and attracted a large mass toward the snack market in India. In order to save time, people are gradually shifting to ready to eat food items. And the growth rate of the packaged food market has been remarkable in last five years.

Traditional and western snacks have become part of the daily diet for rural and urban kids in India. Working parents prefer to buy the branded chips and snacks as they believe that these are prepared hygienically and will provide some amount of energy and nourishment that the children are deprived of because of their parent's busy schedules. Parents tend to forget that chips and snacks are fillers and not a whole meal that provides nutrition in some proportion. Consumer voice did comparative testing of well known chips and snacks brands to find out how well these products perform on health and hygiene parameters. Fortunately all the tested products were endorsed as hygienic and as far as being healthy, the manufacturer were playing with words – ‘no added msg’, ‘edible oil’, ‘iodized salt’. So many different names confusing even educated consumers searching for definition of these words in dictionaries rather than being able to make a quick decision as to which product is most suited for them.

According to Recent Published Report of Bonafide Research "India Namkeen Market Overview, 2018-2023" India traditional snacks Market is expected to grow with a CAGR of more than 8% in forecasted period. India Namkeen market has wide range of product protfolio which includes Dal Namkeens, Sev bhujia Namkeen, Gathiya Papdi Namkeen, Nuts Namkeens and Mix Namkeen.

The market is mainly dominant by unorganised segment with more than 65% market share. The Indian traditional snacks bring the diversity in the regional taste as India experiences the diversification among different cultures of people. With the increasing consumption of packaged traditional snacks, the usage of various traditional snacks with exotic taste and moreover, health consciousness among people has increased the overall consumer base of Indian traditional snacks. Indian Market is most promising upcoming markets for snacks companies. India is known for its traditional snacks with bold flavours & taste. The country holds a prominent position in the world for Namkeen production, offering over more than 50 range of Namkeen, including in flavour, Spices and regional bases. Haldiram, Balaji wafers, Bikaji, Bikanervala, Prataap snacks, Laxmi Snacks, DFM Foods are some existing players in the market having remarkable control on organised traditional snacks market.

Major Companies
Major brands that operate into India Namkeen market are Haldiram, Balaji Wafers, Bikaji, Bikanervala, Laxmi Snacks, Parle, DFM Foods, Prataap Snacks, PepsiCo and others etc.
Report: India Namkeen Market Outlook, 2023
Base Year: 2017-18, Estimated Year: 2018-19, Forecast Year: 2022-23
Pages: 65, Figures: 28, Tables: 19.
CONTACT US      
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
Telephone:  +917878231309