US based breakfast grainmammoth Kellogg intends to give a desi bend to its Indian operations. Over twodecades subsequent to setting foot in India, the Michigan based organization
has kick-began exchanges with notable home-developed snack producer Haldiram's
for a super union.
Kellogg is keen to diversify beyond its core breakfast
cereal category and enter the ethnic snacks & sweets segment and has
initiated talks to invest a 'significant' amount in the Delhi & Nagpur arms
of Haldiram's. Haldiram's wants to scale up their domestic business & also
improve global presence. The proposed transaction is limited only to the
packaged products business of Haldiram's. Top snack maker Haldiram's has three
areas of operations with Haldiram’s Snacks and Ethnic Foods, which clocked
around Rs 2,000 crore from the north last year, Nagpur-based Haldiram’s Foods
International that caters to western and southern Indian markets with annual
sales around Rs 1,600 crore and Haldiram Bhujiawala, for
the eastern market with revenues aaround Rs300 crore in 2016.
In the Asia Pacific region, cereal growth was led by India
& Korea, according to the 2017 annual report of Kellogg. The Indian
operations have been clocking double digit growth over the past seven years.
Kellogg quoted "The food culture in India is evolving in a big way. We are
getting our teams at the cutting edge of food evolution in the country to
understand how the Indian palette is changing. Our strength is in the area of
grains. That's what we do best."
Bonafide Research has published a new research report "India
Extruded Snacks and Chips Market Outlook, 2023". The report provides deep
analysis of the India extruded snacks and chips market with size in terms of
both value and volume of extruded snacks and chips market and also provides
market share of different segments. The report formed by segregating data from
various sources and various time frames. It consists of various historic data
and based on current situation of market and key factors provide forecast based
on best suitable method. This could defiantly be helpful in identifying the
market segments which are driving growth. The report consist profiles of
leading companies and provide market share of their brands which would be
helpful in examining market competition as well.
To download free sample:
https://www.bonafideresearch.com/download_page.php?product_code=181020341
Both Extruded snacks and Chips market has shown CAGR of more
than 9% in Forecasted period. Increasing consumer's awareness towards healthy
and packaged snacks has created a huge demand of Extruded Snacks and Chips in
last five years. The market is so diverse that it can be classified based on
the product base as well. For example; potato, rice, corn, cereals &
pulses, gram flour, nuts and seeds based and the flavour/taste based such as
salty, tangy, spicy, onion, garlic or cheese. With the entry of global and
regional players that have capacity for R&D and capital to spend on
understanding consumers, they can come up with new segments to satisfy the
tastes and preferences of Indian consumers. As Indians are known for their
affection towards local culinary taste and flavours, these players come up with
a third type of savoury called “bridge snacks” meaning taste and flavour is
local but the product format adopted is western. With higher purchasing power
resulted due to the high economic development of India has resulted in changing
preference of Indian consumers. The consumers are observed to be preferable
from traditional snacks to western snacks of regional, national brands.
PepsiCo, ITC, Parle, Prataap Snacks, Balaji Wafers, Haldiram are some leading
existing palyers in Extruded and Chips Snacks Market.
Another report published by Bonafide Research "India
Chips (Potato, Banana, Tortilla, Multigrain) Market overview, 2018-2023". India
chips market has shown remarkable growth in past couple of years. The market is
forecasted to grow with a CAGR of more than 9% in near future. Currently, the
growing young population (below 15 years) represents a key segment for the
potato chips market.
Major factors driving the global demand of potato chips
are growing urbanisation, rise in disposable incomes and rapidly changing
lifestyles. A busy lifestyle coupled with long working hours have forced people
to shift from elaborate luncheons and meals to desk snacks and packaged foods.
Snack companies are branching out from original recipes and launching line
extensions that deliver interesting ingredients, flavours and textures to
consumers looking for new experiences or alternative ingredients for health
reasons. Existing players includes PepsiCo, Balaji Wafers, Prataap Snacks,
Haldiram, are some leading players in Chips Category.
Objective of the study:
• To analyse and forecast the India Chips market size, in
terms of value and volume.
• To analyse and forecast the India Chips market size, in
terms of volume.
• To define, classify and forecast Chips market on the basis
of types like Potato, Tortilla, Multigrain, and Banana etc.
• To strategically profile leading players, which are
operating in the Chips Snacks industry of India
Scope of the Report:
• Indian Snacks Market Outlook by Value by Volume &
Forecast
• Indian organised and unorganised Snacks Market Outlook by
Value by Volume & Forecast
• Indian Potato Chips, Tortilla Chips, Banana Chips,
Multigrain Chips and other Market Size by Value, Volume & Forecast
• India Chips market Company share by Value
To download free sample: https://www.bonafideresearch.com/download_page.php?product_code=181120342
About Bonafide
Research
Bonafide Research is a multi-disciplinary research and
consulting company which provides all the data required to solve strategic,
business and marketing problems. Bonafide is one of the fastest growing market
research and consulting company offering syndicated research, custom research
and marketing services. Bonafide Research has not only been working with
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and even start-ups. Our quality of work has ensured repeat business,
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