Increase in consciousness about personal hygiene, desire
from men to look well groomed and fresh, strong distribution channel in rural
& urban market, inclination towards herbal/ organic face washes, etc are
some of the factors which will drive the face wash market of India in the next
five years.
from men to look well groomed and fresh, strong distribution channel in rural
& urban market, inclination towards herbal/ organic face washes, etc are
some of the factors which will drive the face wash market of India in the next
five years.
According to
the recently published report of Bonafide Research, "India Face Wash Market Outlook, 2023", the face wash
market of the country is expected to grow with a CAGR of more than 15% over the
forecast period of 2018-2023. Growing
disposable income of consumers, consciousness about personal hygiene,
increasing demand from men, presence of strong distribution channels like
retail outlets & e-commerce, etc are some of the factors which are
anticipated to fuel the growth of face wash category in the future period. Moreover,
star endorsement by almost every brand has become a trend in the country which
is helping to uplift the market. Consumers perceive face wash to be replaceable
with soap though the categories are distinct in terms of usage and benefits.
Face washes come in different variants for different problems of face like
pimples, acne, dry skin, oily skin, black head, etc. Nowadays, many companies
have introduced face washes in sachet pack along with bottle and tube pack which
is tend to increase the usage of face wash in the rural markets.
the recently published report of Bonafide Research, "India Face Wash Market Outlook, 2023", the face wash
market of the country is expected to grow with a CAGR of more than 15% over the
forecast period of 2018-2023. Growing
disposable income of consumers, consciousness about personal hygiene,
increasing demand from men, presence of strong distribution channels like
retail outlets & e-commerce, etc are some of the factors which are
anticipated to fuel the growth of face wash category in the future period. Moreover,
star endorsement by almost every brand has become a trend in the country which
is helping to uplift the market. Consumers perceive face wash to be replaceable
with soap though the categories are distinct in terms of usage and benefits.
Face washes come in different variants for different problems of face like
pimples, acne, dry skin, oily skin, black head, etc. Nowadays, many companies
have introduced face washes in sachet pack along with bottle and tube pack which
is tend to increase the usage of face wash in the rural markets.
The face wash
market is widely spread in the urban and rural parts of the country. The urban
part dominates the rural part in this market as urban people are very conscious
towards their look and appearance. Also, they are curious for the new products
launched in the market to give it a try. Demographically, rising number of young
population in India makes it a very lucrative market for the growth of face
wash brands. The products are distributed in both - traditional as well as
modern retail outlets but formats like hypermarkets, supermarkets, etc. give it
a better visibility. Modern retail formats even have a separate section of
unisex and men's face washes now. Unisex face wash market is far bigger than
men's market as brands usually want to place their products for both the
genders of the society - so as to tap into a larger chunk of population.
market is widely spread in the urban and rural parts of the country. The urban
part dominates the rural part in this market as urban people are very conscious
towards their look and appearance. Also, they are curious for the new products
launched in the market to give it a try. Demographically, rising number of young
population in India makes it a very lucrative market for the growth of face
wash brands. The products are distributed in both - traditional as well as
modern retail outlets but formats like hypermarkets, supermarkets, etc. give it
a better visibility. Modern retail formats even have a separate section of
unisex and men's face washes now. Unisex face wash market is far bigger than
men's market as brands usually want to place their products for both the
genders of the society - so as to tap into a larger chunk of population.
Both national and
international brands are present in the face wash market of India. National brands
include names like Himalaya, Fair & Lovely, Pond's, Dove, Everyuth
Naturals, VLCC, etc. While, international brands comprise of L'Oreal Paris,
Nivea, Clean & Clear, Garnier, etc. In January 2016, Dabur India limited
also entered the category with brand Gulabari. The company launched a bouquet
of Rose-based Face Wash products, which included three products. Dabur India had
attempted to enter face washes a few years ago with their brand FairGlow but
failed to find a market. Product division of Dr Batra’s Positive Health Clinic,
a chain of homeopathic clinics, also entered the face wash category with three
face wash variants in June 2015. Mcaffeine, Ava Skin Care and Fit & Glow
are other small new entrants who are trying to tap into the areas of big giants
by launching various skin care products. These brands are fast becoming alternatives
to names like ITC, Unilever and P&G.
international brands are present in the face wash market of India. National brands
include names like Himalaya, Fair & Lovely, Pond's, Dove, Everyuth
Naturals, VLCC, etc. While, international brands comprise of L'Oreal Paris,
Nivea, Clean & Clear, Garnier, etc. In January 2016, Dabur India limited
also entered the category with brand Gulabari. The company launched a bouquet
of Rose-based Face Wash products, which included three products. Dabur India had
attempted to enter face washes a few years ago with their brand FairGlow but
failed to find a market. Product division of Dr Batra’s Positive Health Clinic,
a chain of homeopathic clinics, also entered the face wash category with three
face wash variants in June 2015. Mcaffeine, Ava Skin Care and Fit & Glow
are other small new entrants who are trying to tap into the areas of big giants
by launching various skin care products. These brands are fast becoming alternatives
to names like ITC, Unilever and P&G.
MAJOR COMPANIES IN THE FACE WASH
MARKET
MARKET
Major
companies operating in the face wash market of India are Himalaya
Drug Company Private Limited, Hindustan Unilever Limited, Emami Limited, Dabur
India Limited, Zydus Wellness Limited, Nivea India Private Limited, L'Oreal
India Private Limited, Patanjali Ayurved Limited, Johnson & Johnson Private
Limited, VLCC Personal Care Limited, Procter & Gamble Home Products Private
Limited, Godrej Consumer Products Limited and ITC Limited. Other players
operating in the market are Avon Beauty Products India Private Limited, Nature's
Essence Private Limited, Lotus Herbals Private Limited and Wipro Consumer Care
Limited.
companies operating in the face wash market of India are Himalaya
Drug Company Private Limited, Hindustan Unilever Limited, Emami Limited, Dabur
India Limited, Zydus Wellness Limited, Nivea India Private Limited, L'Oreal
India Private Limited, Patanjali Ayurved Limited, Johnson & Johnson Private
Limited, VLCC Personal Care Limited, Procter & Gamble Home Products Private
Limited, Godrej Consumer Products Limited and ITC Limited. Other players
operating in the market are Avon Beauty Products India Private Limited, Nature's
Essence Private Limited, Lotus Herbals Private Limited and Wipro Consumer Care
Limited.
CONTACT US
Bonafide
Research & Marketing Pvt. Ltd.
Research & Marketing Pvt. Ltd.
Steven
Thomas – Sales & Marketing Manager
Thomas – Sales & Marketing Manager
Telephone: +91-7878231309
Website: http://bonafideresearch.com/
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