India
is silently increasing use of sanitary napkin which may the result of
government initiatives, NGO's efforts, Companies' CSR work or increased
awareness. It is making huge difference between recent time and the time passed
when sanitary napkin market was at nascent stage.
is silently increasing use of sanitary napkin which may the result of
government initiatives, NGO's efforts, Companies' CSR work or increased
awareness. It is making huge difference between recent time and the time passed
when sanitary napkin market was at nascent stage.
Menstruation is one
thing which almost every woman has to deal with every month. Sanitary napkins
are used by women when they menstruate. In India, price plays an important
role. And, pricing is decided based on what additional features the sanitary
pads offer. Initially sanitary napkins or pads were cost high starting from Rs.
11 or Rs. 12 which has restricted menstruating women to use it every month on
every day of periods. It did cost them above Rs. 60 and that was not affordable
for middle income group female. But now, with increasing competition among
players, government initiatives to distribute low cost sanitary napkins,
emergence of start-ups, NGO's way of distribution in rural areas etc have
changed scenario in the country. Prices have been lowered, availability has
been increased and awareness has also been increased with the time, all these
have led the sanitary napkin market to go up.
According the reportthing which almost every woman has to deal with every month. Sanitary napkins
are used by women when they menstruate. In India, price plays an important
role. And, pricing is decided based on what additional features the sanitary
pads offer. Initially sanitary napkins or pads were cost high starting from Rs.
11 or Rs. 12 which has restricted menstruating women to use it every month on
every day of periods. It did cost them above Rs. 60 and that was not affordable
for middle income group female. But now, with increasing competition among
players, government initiatives to distribute low cost sanitary napkins,
emergence of start-ups, NGO's way of distribution in rural areas etc have
changed scenario in the country. Prices have been lowered, availability has
been increased and awareness has also been increased with the time, all these
have led the sanitary napkin market to go up.
on 'India Sanitary napkin / pad, Tampon
& Pantyliners Market Outlook, 2023' published by Bonafide Research,
India overall market for sanitary napkin is anticipated to reach more than
13,000 thousand units at the end of forecast period. It has grown with 20% of
CAGR in value terms during review period starting from 2011-12 to 2016-17.
The things are changing
now as said earlier with the help of different ways and distribution channel. The
National Rural Health Commission (NRHM) formulated a scheme where a pack of six
sanitary napkins is sold for six rupees. This scheme is further implemented by
Accredited Social Health Activists also known as ASHA workers on ground level.
ASHA workers are expected to provide information and spread awareness in rural
areas regarding menstrual hygiene and its importance and also distribute a pack
of sanitary napkins to these women every time they are menstruating. In 2013,
the Health and Family Welfare Department of Karnataka initiated a programme for
33 lakh adolescents’ girls in the state. As per the programme free sanitary
napkins is provided to girls aged from 10-16, through Sneha clinics.
now as said earlier with the help of different ways and distribution channel. The
National Rural Health Commission (NRHM) formulated a scheme where a pack of six
sanitary napkins is sold for six rupees. This scheme is further implemented by
Accredited Social Health Activists also known as ASHA workers on ground level.
ASHA workers are expected to provide information and spread awareness in rural
areas regarding menstrual hygiene and its importance and also distribute a pack
of sanitary napkins to these women every time they are menstruating. In 2013,
the Health and Family Welfare Department of Karnataka initiated a programme for
33 lakh adolescents’ girls in the state. As per the programme free sanitary
napkins is provided to girls aged from 10-16, through Sneha clinics.
CONTACT
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Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
Telephone: +91-7878231309
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